Micromax Launches Canvas Lapbook L1160 For Rs 10,499

Micromax-Launches-Canvas-Lapbook-L1160-For-Rs-10,499Micromax Informatics has announced the launch of its new Canvas Lapbook L1160 at an attractive price of Rs 10,499.

Targeted at the youth, students and first time laptop users, the new launch will accelerate the PC adoption in the country and will further break the barriers to the Indian computing eco-system aiming to drive ‘Digital India’ initiative to the next level.

Commenting on the launch Shubhajit Sen, chief marketing officer, Micromax Informatics said, “After successful launches of Canvas Laptab I, Laptab II and Canvas Lapbook, Micromax is ardently building its presence in the laptop category in India. Our current portfolio of computing devices provides technology hardware solutions to those who are often neglected by the big players in laptops market. With the new Lapbook L1160, Micromax aims to provide students, small time business owners, on the move executives, an extremely convenient and efficient way to handle everyday computing tasks.”

The fully loaded laptop at this price and spec ratio is a jump start for those who are looking to invest in a computing device that can not only take care of their skills development and productivity needs but also double up as an entertainment device. The launch is aimed to address a very important need of affordable computing, aiming to connect the next billion with the power packed device.

“Laptops are one of the fastest growing product lines on Amazon.in and we see this as a great opportunity to offer customers across India the ease, convenience and joy of experiencing this latest computing device,” said Noor Patel, director, Category Management, Amazon India.

Sandeep Aurora, director, Marketing and Market Development, Intel South Asia said, “Accessible and affordable technology are the first steps to realizing the vision of Digital India. At Intel, we are focused on creating solutions that accelerate this process of making technology available to students and entrepreneurs, especially those who are buying a PC or laptop for the first time.”

Sharlin Thayil, group director – OEM, Microsoft India said, “Within a year of its launch, Windows 10 has scaled up to over 270 million devices globally, empowering consumers to do more and achieve more. Our collaboration with the strong ecosystem partners in India such as Micromax enables us to offer the Windows 10 experience at very affordable price points to all our customers.”

Catering to the needs of the first time users in Tier 2 and 3 markets, the new Lapbook pre-bundled with Windows 10 promises improved UI experience ensuring fast boot ups, web browsing and smooth multi-tasking.

Designed for better battery life, one gets 8-10 hours of non-stop usage enabling you to be your productive best. The new Lapbook L1160 also gives the new age consumers freedom from piracy with the genuine and latest Windows 10 and provides freedom from restrictions as it provides fast processor with Intel, long-lasting battery backup, light-weight design.

The new Lapbook L1160 is powered by Quad Core Intel Atom Processor (upto 1.83 GHz) and ensures that they can enjoy a seamless multimedia and multi-tasking experience without the problems of device heating and lag. Power packed with a 4100 mAh battery, 11.6-inch HD IPS display, 32 GB inbuilt storage expandable up to 64 GB, 2 GB RAM and weighs 1.13 kg.

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