Micromax Invests In MiMedia, A Next Generation Cloud Provider

Micromax-Invests-In-MiMedia,-A-Next-Generation-Cloud-ProviderMicromax Informatics today announced that it has made a strategic investment in MiMedia, the next generation consumer cloud provider focused on making consumers’ digital lives better, simpler and safer.

MiMedia enables consumers to access all of their personal content (photos, videos, music, files), on any device, whenever they want. This is the first international investment by Micromax as part of its strategic vision of building a robust eco-system of world class devices and services through innovative technologies from around the world to its consumers.

Rahul Sharma, co-founder, Micromax said, “The company would start to focus on making investments in software startups, as it looks to continue to differentiate its smartphones. While terms of the deal were not disclosed, the strategic investment in MiMedia represents Micromax’s first outside of India.”

“The world is moving to smart devices and, through these strategic investments, we are ensuring that our consumers relish services that enrich their experience,” said Rahul.

“We invest in companies that are providing revolutionary solutions for our customers and give them scale and access to our ecosystem. As a mobile first country, consumers’ personal media needs to be easily accessed, organized and shared amongst family and friends. We saw this vision and much more in MiMedia,” added Rahul.

Chris Giordano, CEO, MiMedia said, “We are proud to have one of India’s leading tech companies now as a strategic investor. MiMedia thinks only about consumers and providing the best experience with their personal media. In Micromax, we saw a similar vision – an incredible company that brings superior phones, at affordable prices, with best of breed software to offer a tremendous value to all of India and their expanding footprint across the globe.”

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