LeEco Unveils Le 2 And Le Max2 Smartphones

LeEco-Unveils-Le-2-And-Le-Max2-SmartphonesLeEco has finally unveiled its second generation Superphones, Le 2 and Le Max2, with content ecosystem and membership being bundled, together with LeMall.

Tin Mok, VP of Le Holdings and CEO, APAC said, “Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Additionally, we are thrilled to bring our second generation superphones with supertainment to India.”

Unveiling the 2nd generation of Superphones, Atul Jain, COO, Smart Electronics Business, LeEco India said, “LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It’s time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value.”

“We are focusing on the Eco Model, an integration of software, content, services, applications and hardware,” added Jain.

As the next generation phone, Le 2, with a standard combination of 3 GB RAM and 32 GB ROM, is greatly improved from its predecessor and is powered by the Octa-Core Qualcomm Snapdragon 652.

Le 2 provides a 16 MP rear camera and 8 MP front camera. The image quality is visibly better with vibrant and true-to-life colors. With technologies like PDAF, Closed Loop and other ground-breaking technologies, people can catch clear pictures in moving and unfavorable conditions.

It is also important to note that in addition to 3G, LTE and GSM, Le 2 supports all 4G bands in India and also will have VoLTE very soon over an OTA.

Besides Le 2, LeEco also released 2 versions of the 2nd generation of Le Max, which is Le Max2. Powered by the world’s most powerful processor, Qualcomm Snapdragon 820, the phone, featuring the high performance combination of 4 GB RAM + 32 GB on board memory or 6 GB RAM + 64 GB on board memory, pushed the limits of the industry to new heights.

Le Max2 has 21 MP rear camera and comes with blazingly fast focusing speeds and is equipped with an 8 MP front camera.

Le Max2 also enjoys a super-fast 802.11ac Wi-Fi connectivity. It has dual-band and dual-antenna, which means Le Max2’s Wi-Fi speeds are much 4 times faster than most of its competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G band.

In the coming months, through LeEco Membership program, users can get access to a collection of 2,000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top regional cinema from India – across Hindi, Tamil, Telugu, Marathi and Bengali films.

Meanwhile, the program provides 3,000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

With LeEco’s Premium Membership program, users can enjoy premium content, exclusive discounts, a 5TB LeEco Cloud Drive Storage, live music & concerts with Lossless Audio, exclusive giveaways and offers, special events with celebrities and top entertainment talents and many more. Starting from this month, LeEco will also give members access to more than 50 online international live concerts.

With the launch of LeMall, its marketplace e-commerce website, the company has marked its venture into the e-commerce space in India. Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon.

For Le 2, the 3 GB RAM and 32 ROM combination Superphone comes at a price of Rs 11,999, including one year membership, which is worth Rs 4,900 if purchased alone. For Le Max2, the 4 GB + 32 GB model will cost Rs 22,999, and the 6 GB + 64GB version will be at a price of Rs 29,000 and will include a one-year membership.

LeEco will have its first flash sale for Le Max2 on June 28th, and its first Le 2 flash sale in early July. Registration for both the models will be open on June 20th on Flipkart.

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