Interview With Praveen Valecha, regional director, APAC, Alcatel One Touch

Interview-With-Praveen-Valecha,-Regional-Director,-APAC,-Alcatel-One-Touch“Alcatel One Touch plans to focus on IDOL 4 Series, POP 4 Series, PIXI 4 Series and PLUS 10 for 2016”: Praveen Valecha

How do you see the Indian mobile phone industry for 2016? What are some of the biggest trends and developments you saw during 2015?
Currently open market is flooding with Chinese mobile phones and on e-commerce platform price war has begun. For Alcatel we are focused on bringing innovations to our consumers at affordable price for 4G. 4G will be our strength for 2016. Apart from adding innovative products to our portfolio and enhancing consumer experience we are also planning to start manufacturing of smartphones in India.

How has been the CY 2015 for you? Can you share some of your company’s biggest achievements, innovations or milestones during this year?
2015 was a successful year for us. We launched various products with great innovations across the smartphone business. In 2015 we launched our first smart watch and 1st 4G tablet on e-commerce platform.

How many phones you launched during this period? Can you give a break up of smartphones and feature phones? And tablets, if any?
We started the launch with our 1st phablet Flash in 2015, then we expanded this series with Flash Mini and Flash 2. We also launched our 1st 4G calling tablet POP 8S and a very stylish Smart Watch SM02. We also expanded our Idol series phone along with POP series phones in this year.

How many phones your company sold during this period? Can you give a break up of smartphones and feature phones, if any?
We sold over 3.5 million devices, maximum phones was smart phones. We continue to grow in the market, we are not only focusing on numbers count but we want to provide our consumers the right product at the right price on latest technology. Alcatel One Touch will continue to create curated, carefully considered, fun devices at the right price point.

What was your revenue for this period and how much growth/decline you saw in your revenue as compared to the previous year?
I can tell you my ASP for the products which we sold, it was above 5K. We just want to provide a smart devices with the right price on latest technology and that’s our goal.

What was the ASP of your devices during this period?
We have successfully sold handsets in both affordable and premium price segments during this period and our ASP remained at Rs 5K.

What was your best-selling phone/device in this period?
Alcatel One Touch Flash series and Idol series phones was the best-selling and we sold a good numbers of these mobile phones.

Of your sales, what would be the ratio for offline and online distribution? And who are your online retailers?
Alcatel, Flash series, 4G tablets and smartwatch are exclusive products with Flipkart and we will continue selling these products through Flipkart. We also launch our CDMA + GSM under brand name TCL with Snapdeal. We launched Pop series phone with Amazon. We are actively working with all major e-commerce players and we also have some dedicated models for open market.

If you have participated in the Make In India program, how much investment you made to start local manufacturing/assembly and what would be the product output capacity annually?
India is a developing country and growing economy. Make in India, an initiative of Indian government, is a good start to increase opportunities for us and also contribute to Indian economy. We cannot share investment figures, however this is an important step that we are undertaking to further strengthen our growth in India. The factory currently has a capacity of creating 10 million smartphone units.

Are you getting the required support from the government and can you highlight your demand from the government?
Yes, we are getting required support from the government. The new government has launched Digital India, Make in India and Startup India campaigns to boost up the economy. And we also want to be a part of this revolution.

What kind of after sales support system you have? Can you give some details like number of aftersales outlet, company owned/third party, what level of repair at which outlets (L1, L2, L3 etc), and what is your TAD?
Alcatel One Touch has around 550 service centers across India. Where all kind of repairing level provided. Our TAD is for 1 week time period, not more than that.

Keeping the performance of 2015 in mind, what do you expect in 2016? What are the new things/innovations we could see from Alcatel in 2016?

For this question you must have seen our CES and MWC launches. Good product, latest technology with the great price point will suit consumer pocket. I just want to add one more thing that “Keeping It Simple: ALCATEL ONETOUCH Becomes ALCATEL”.

With its business in key segments and markets increasing, Alcatel felt it was the right time to launch the new branding. In tune with its target market of millennials, Alcatel is simplifying its name, simplifying its message and streamlining its devices.

What will be Alcatel’s product focus for 2016?
Alcatel One Touch plans to focus on IDOL 4 Series, POP 4 Series, PIXI 4 Series and PLUS 10 for 2016. IDOL 4 series augments the user experience with a Boom Key that enhances taking photos, listening to music, gaming and more; POP 4 series has vast collection of colors and styles and optional technology upgrades; PIXI 4 series offers a comprehensive and reliable user experience at an affordable price; and PLUS 10 has a connected 2-in-1 Windows device for unbeatable productivity on-the-move.

Do you see consolidation among the handset players in the country in 2016?
As you are also aware that currently the Indian market has divided in following category – International brand, Indian brand and Chinese brand. We expect consolidation among the handset players in 2016. Players which can provide innovative and quality products at reasonable cost will be able to survive in the market.

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