India’s tablet shipment crosses 1 mn

India’s tablet shipment has reached 1.15 million in Q2  2013, an increase of 107 percent Y-o-Y as per CMR’s India Quarterly Tablet PC Market Review.

Samsung leads the market, with Datawind and Micromax occupying number 2 and number three position respectively in Q2 2013. Karbonn  and ASUS have taken fourth and fifth position as per CMR survey.

The tablet market in India is very competitive and there are more than 70 domestic and international players. However only thirteen vendors shipped in significant volumes of more than 20,000 units during the period.

The overall growth in shipments of tablets in the India market registered an 107 percent year-on-year growth but a more moderate 27 percent quarter-on-quarter increase due to seasonal factors.


Top 3 Tablet Players (Q2, 2013)

1. Samsung – 243,926 (market share – 21.2%)

2. Datawind – 143,824 (market share – 12.5%)

3. Micromax – 111,608 (market share – 9.7%)

Source: CMR

Commenting on the results, Faisal Kawoosa, lead analyst, CMR Telecoms Practice said, “For a few quarters now, we have seen over a million shipments per quarter of tablets with only 1Q, 2013 being the exception. 2Q, 2013 results have again shown that one million units a quarter is a sustainable number, which is a healthy indicator about adoption of the tablet form factor in India in less than three years. If this trend continues to build up, I see adoption picking up and just a few quarters from now we should see shipment of significantly higher volumes.”

Almost 80 percent of the tablet models launched during this period were with both 3G and Wi-Fi connectivity, leading to a growth of 103 percent in shipments of 3G Tablets.

Commenting on the results Tarun Pathak, analyst, CMR Telecoms Practice said, “This is the first quarter when tablets with dual-SIM functionality arrived in the India market, thereby giving vendors an additional specification to differentiate their offerings. An important factor for increase in 3G-enabled tablet shipments is the growing data consumption amongst telecom subscribers to access social media networks and IM accounts, play online games, keep up with corporate and personal mail or simply browse the web for information on the go.”

“It will be interesting to see if there are any significant shifts in Tablet shipments in the forthcoming quarters. With the requirement for mandatory adherence to BIS certification it will be difficult for vendors who do not get their products BIS-approved to sell in India. This may lead to some consolidation in the India Tablets market in the short- to medium-term,” Tarun concluded.

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