Idea launches two smartphones, Idea Ultra+ and Idea FAB

Idea Cellular, country’s 3rd largest and fastest growing mobile operator today unveiled two new 3G smartphones – Idea Ultra+ and Idea FAB.

Idea Ultra+ is a 12.7 cm 3G smartphone packed with high-end features and sleek design for young professionals and students and priced at just Rs 8,300 and Idea FAB is 10.2 cm screen device for first time smartphone users, priced at just Rs 4,999.

Both the devices will be sold through Idea’s retail channel spread across its key 3G markets including Andhra Pradesh, Gujarat, Haryana, Kerala, Maharashtra & Goa, Madhya Pradesh & Chhattisgarh, Uttar Pradesh (East), Uttar Pradesh (West) and Punjab.

Speaking at the launch, Sashi Shankar, chief marketing officer, Idea Cellular said, “With the mobile phone increasingly becoming the first screen for a majority of users across semi-urban and rural India, Idea has remained focus at proliferating mobile internet through these smart devices by making them available at affordable price points for increased adoption. The new Idea Ultra+ and FAB will offer a wider choice of 3G smartphones in the low to mid segment price category, while giving our users an experience of high-end smartphones.”

Idea Ultra+ is a dual-SIM, feature packed, premium looking smartphone with a Leather back finish. Its 1.3 GHz Quad core processor and 1 GB RAM offer superior experience alongwith video streaming, browsing, social networking and downloading.

Idea has introduced the stylish FAB which offers smooth ‘swipe typing’ feature, built in social networking apps, GPS, Wi-Fi hotspot, Gorilla Glass, 3.2 MP camera with flash, and more. The dual-SIM smartphone is powered by a 1.2 GHz dual core processor and runs on Android Jelly Bean v4.2 OS, offering superior performance on 3G.

Like all other Idea 3G smartphones, the new devices will also come with a special offer for Idea 3G users offering 3G data benefits of 1.6 GB 3G data and Free Idea TV for 3 months, with a pack priced at Rs 259 for existing subscribers, and 1.6 GB 3G data and Free Idea TV for 3 months, with a pack priced at Rs 261 for new subscribers.

With the launch of these two new devices, Idea’s portfolio of 3G smartphones has gone up to 19 and the company has already sold over 7.5 lakh devices of its earlier models.

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