Idea To Give Rs 2000 Cash Back On Any New 4G Smartphone You Buy

Taking the current trend of offering cash back on purchase of new 4G smartphone to the next level Idea Cellular Thursday announced it will give a cash back of Rs 2000 on all new 4G smartphones. This is a new offering in the industry as most of the operators offer cash back on select smartphone models with whom they have partnerships.

“Starting 23rd February 2018, all Idea customers will get a cashback of Rs. 2,000 when they buy a new 4G smartphone of any brand,” the operator said in a statement.

This is applicable to both prepaid and postpaid customers of Idea who are buying a New 4G smartphone.

The operator which is in the middle of a merger with Vodafone has planned a high-decibel advertising campaign to promote this offer to drive the adoption of 4G in India by enabling the upgrade of customers 4G handsets.

“The primary barrier for 4G adoption has been 4G handset affordability. The focus is on upgrading the customer to 4G by making 4G handsets more affordable. We are targeting this communication to all customers intending to buy a new 4G smartphone,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular.

The TVC on Idea’s new cashback offer is inspired by different types of buyers and their unique needs – from the tech-savvy buyer who knows the features s/he is looking for; to the selfie buyer who will choose a phone that takes the best selfies; to the one who is always confused about the best phone; and even a pure budget buyer. But the one thing they all have in common is that they are all looking for the smartest deal! The Idea TVC brings out these buyers in a fun and light manner highlighting Idea’s offer of Rs. 2,000 cashback for all kinds of 4G smartphones and all kinds of buyers.

“Idea’s new cashback offer provides freedom of choice to the customers to use the 4G device of their liking and affordability, as the offer can be availed on 4G smartphones of all brands”, added Shankar.

Idea prepaid customers need to do a recharge of Rs. 199 or above, each month, to be eligible for the cashback. This special recharge offers unlimited calls across all networks, 1.4 GB/Day, 100 SMS/Day, free roaming (outgoing and incoming), for a validity of 28 days. Customers recharging with long validity MRP like 398, 449, 459 & 509 need not recharge every month with Rs. 199.

Idea prepaid customers need to do a cumulative recharge of Rs. 3,000 in the first 18 months to avail cashback of Rs. 750, while the remaining cashback of Rs. 1,250 will be credited at the end of next 18 months if the cumulative recharge for the period is Rs. 3,000.

For Idea postpaid customers, the cashback offer is applicable on all Nirvana voice combo plans starting Rs. 389 for the entire duration of 36 months. T&C apply.

The cashback offer is available till 30th April, 2018.

Idea’s new TVC to promote the campaign will go on air on 23rd February across 100+ TV channels. The 360 degree campaign, comprising of Television, Radio, OOH & Digital, will also be visible on the high impact cricket properties such as the India-Sri Lanka-Bangladesh T20 tri-series starting 6th March 2018.

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