Route Mobile, Oracle Marketing Cloud Join Hands On A2P Messaging

Route Mobile, a firm that primarily offers enterprise messaging services, has joined hand with Oracle Marketing Cloud, to offer better consumer experiences and messaging services.

“Being a technology-driven cloud communications platform provider means staying ahead of the innovation curve with innovative products and strategic partnerships. We intend to continue to ensure seamless delivery of SMS messages to companies so that they can have deeper mobile customer engagement with two-way SMS communication, which makes the interaction more engaging and generates an excellent customer experience,” said Rajdipkumar Gupta, MD and Group CEO, Route Mobile. “We are excited about this collaboration. We believe that Oracle Responsys customers will benefit from our quality A2P SMS routes across the globe, proprietary cloud communications platforms, and domain expertise. We will aim to ensure every enterprise is armed with a cloud or on premise solution. We plan to leverage this platform to tap, offer our innovative products, and support customers around the world by utilizing the Oracle Responsys platform at a global scale.”

In today’s world, enterprises across the globe are looking for cloud-based solutions to engage deeply with their consumers in an efficient and cost-effective way. Oracle Marketing Cloud is one of the industry providers offering mobile consumer engagement with SMS messaging as a preferred channel for reaching consumers.

Sharad Kumar, CEO – Route Mobile LLC, added, “We believe that Route Mobile’s collaboration with Oracle Marketing Cloud eases the process for enterprise clients to choose the right SMS aggregator for their business whether it be for cost benefit, local business and regulation understanding or SMS delivery rate. We also believe this engagement could bring exponential business growth in the Middle East and Africa, due to tremendous growth in Mobile handset penetration.”

Route Mobile offers quality A2P SMS (application to person) routes across the globe. As of December 31, 2017, Route Mobile had over 800 mobile networks and over 230 mobile network operators. We believe this collaboration between Route Mobile and Oracle Marketing Cloud enables companies to leverage Route Mobile’s quality connections for mobile customer engagement over SMS. Together with Oracle Marketing Cloud, Route Mobile intends to help companies reduce IT complexity and improve return on investment by providing successful and on-time A2P SMS delivery.

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