Karix To Offer WhatsApp Business Services To Enterprise Customers

Karix Mobile, formerly known as mGage, is going to offer WhatsApp business services to it enterprise customers. The company has forged a partnership with the messaging app on this regard.

Karix provides mobile messaging and group communication services to its enterprise customers ranging from BFSI, retail, telecom and others. With this partnership the company can now offer similar services over WhatsApp platform to the same set of customers, the firm said in a statement.

Karix Mobile is one of the select official WhatsApp Business Service Providers globally to offer this service. For enterprise customers based in India, Karix will offer two deployment models – Managed Cloud and On-Premise, to integrate the WhatsApp business API. For global customers and developers, the WhatsApp business API will be available through Karix.io – its cloud communication platform as a service (CPaaS).

Commenting on the launch, COO of Karix Mobile, Deepak Goyal said, “As a market leader in unified communications as a service, adding WhatsApp Business to our growing portfolio was a natural progression for Karix. WhatsApp’s popularity and large user base makes it an attractive channel for businesses to engage with their customers. I am very excited to launch our new bundle of WhatsApp services and I am certain that our over 2000 enterprise clients will benefit a lot from this partnership.”

Randhir Marwa, Vice President – Product Management, says, “We believe that WhatsApp’s true potential can only be explored with the right eco system. At Karix, we offer our enterprise customers a Business API along with an ecosystem of solutions to fulfill end-to-end requirements. Karix’s solution offerings include a Conversation Builder, Business Process Automation Manager, a fall back system to divert WhatsApp requests to agents, On-Premise apps to WhatsApp to enable legacy applications and a lot more. Our WhatsApp offering leverages solutions that we have perfected over 2 decades of enterprise messaging experience.”

Gurteshwar Singh, Director – New Product Division, adds, “Karix.io offers a single, unified API for integrating both SMS and WhatsApp with RCS next on the roadmap. Using this API, businesses need not worry about hosting WhatsApp containers since they are hosted as first class citizens along with the rest of our highly available and scalable services. We’ve also made sure that the omni-channel API is simple to use and promises a delightful user experience to those integrating with our platform.”

With extensive expertise in key industries including banking, Insurance, automotive, retail and FMCG, Karix envisions to become the trusted WhatsApp Business solution provider of choice for businesses. With Karix’s advanced WhatsApp Business messaging services, enterprises can now drive rich conversations and create more engaging customer experiences at scale, instantly.

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