TCL To Launch AI TV And Other Home Appliances On 25 April

Consumer electronics brand TCL has announced that it will launch a range of products including AI powered Android TV, sound bar and other home appliances including AC, Washing Machine, Refrigerator on April 25.

The announcement also reaffirms TCL’s strong focus and expansion plans in the Indian market. With a view of winning the ‘heart’ of the nation, the brand had recently announced its partnership with Indian Premier League’s (IPL) Delhi Capitals as a sponsor.

In December last year, TCL had inaugurated its panel factory – TCL Industry Park in Tirupati, Andhra Pradesh, marking the brand’s first manufacturing unit outside of China. The 1st Overseas Integrated Industry Park in India will not only allow TCL to provide Indian-centric products at competitive prices but also create over 8,000 job, fuelling up the economic development of Tirupati region.

“India is home to a growing number of tech-savvy and digital users that demand more from the products that they use. Driven to make life intelligent through our products ranges, we are going to launch a range of innovative and affordable home appliances for our Indian consumers. At TCL, it has been our endeavour to follow an India-first approach, as reflected in our brand promotion strategy or the launch of our first-ever factory plant in India. We are affirmative that our latest range of products will resonate with the mature sensibilities of Indian users, providing them with smart home appliances that easily integrate the latest advancements in the field of artificial intelligence, Internet of Things, amongst others,” said TCL India Country Manager Mr. Mike Chen.

The company said owing to its deep understanding of Indian consumers provided through an Indian-first approach, the brand has integrated AI-enabled Google assistance in its range of products. As part of the latest plans, TCL would be packing its competitive advantages in key areas like OLED printing technology, Quantum Dot display material and technology, and AI and IoT in the home appliances segment to make everyday life intelligent in India.

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