Mobiistar Launches C1 Shine at Rs 6100

Mobiistar, a Vietnamese smartphone brand  that focuses mainly in selfie centric smartphones,  just announced the launch of its latest product, the C1 Shine. Compared to other brands the new Vietnamese brand  prefer offline strategy and confirmed over 500 distributors PAN India. They have also setup up around 1000 service centers for its after sales  support.

The C1 shine is an entry level device and targeting selfie loving consumers in this segment, the device is offering a 8MP selfie camera with face beauty features. The rear camera comes with a 13MP and an auto focus flash. The C1 Shine has a screen size of 13.5 cm(5.3’ inch) 18:9 full view display. Under the hood it has a Mediatek 6739 processor, available in 16 GB ROM + 2 GB RAM with an expandable storage of 128 GB. It has a battery of 3000 mAh and will be available in 3 colours blue, gold and space grey. The C1 Shine also comes with  facial unlock feature with Hybrid SIM slots.

Mobiistar has partnered with Reliance Jio, under which, Jio users will get Rs. 2200 cashback with the newly launched Mobiistar devices. Users can enjoy Unlimited Data, Free Voice Calls, Free Roaming, Unlimited SMS (100/Day), Video Calls, Complimentary Jio Apps Subscription for Rs. 198/299 only.

The Mobiistar C1 Shine will be available through offline stores at  Rs 6100/-

The Vietnamese smartphone brand was co-founded by Mr. Carl Ngo in 2009 a leading brand in Vietnam and recently expanded to South-east Asia and GCC countries. Mobiistar plans to develop its smartphone segment in India and taking small steps and slowly building its network for its offline strategy and device plans. According to sources they are planning to launch some new devices for Indian market in mid January 2019.

It will be interesting to see how the Vietnamese brand approaches the very competitive Indian market as we have witnessed in the past how  bad strategies have ruined the fate fo some global smartphone companies.

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