Cisco Powers Globo Play In Brazil

Cisco-Powers-Globo-Play-In-BrazilGlobo, the leading TV broadcaster in Brazil, has launched Globo Play, a simulcasting application, and video-on-demand service solution, that enables viewers to access its content anytime, from devices such as smartphones, tablets, computers and connected TVs.

The new application is based on Cisco Virtualized Video Processing (V2P) a virtualized and automated platform that helps deliver real-time full-featured content.

Cisco V2P allows service providers to edit and immediately deliver real-time content on other digital platforms.

“The V2P solution streamlines the delivery process. Now, we are able to deliver content through the application within minutes after broadcasting it on TV,” explains Marcus Luz, director, Enterprise, Cisco Brazil.

In Brazil, it is the first time a broadcaster is making its daily content available in real-time across multiple platforms.

Andre Altieiri, business developer manager, Media and Entertainment, Cisco Brazil said, “The pioneering initiative of Globo marks the beginning of a change that will gradually be adopted by other TV stations. “By using technology platforms in their favor, broadcasters begin to understand our customers’ new habits.”

“We live in dynamic times with mobility and optimized time on-the-go. By launching this initiative, we intend to continue offering the best content no matter where our audience is,” said Marcelo Souza, director, Digital Media, Globo.

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