BT selects JDSU to deliver IPTV

BT-selects-JDSU-to-deliver-IPTVBT has selected JDSU to help ensure the reliable delivery of BT Sport channels over its IPTV (Internet protocol television) service.

BT will upgrade its existing JDSU xDSL test system by adding the IPTV option that performs centralized delivery, maintenance and troubleshooting of multicast services for broadband customers.

The explosion of broadband video delivered live over a variety of networks – including mobile networks – makes network planning and engineering a challenge. It is difficult to meet the high-bandwidth demands required to transport video services.

The dynamic nature of video flows is affected by viewing habits, channel changing loads, and customer requests (such as video on demand, or VOD). In addition, disruption of live events leads to customer dissatisfaction and the potential for customer churn.

To ensure proper service delivery, the proactive measurement and monitoring of the accumulated effects of video carried over the network is critical. The JDSU xDSL and Triple-Play test solutions provide on-demand, active channel test for the turn-up and management of BT services at the customer edge.

“Delivering superior customer service is a key pillar of BT’s strategy and there is no more critical area for this than ensuring we provide the best TV viewing experience,” said Neil J McRae, chief network architect, BT.

“Collaborating with JDSU enables BT to deliver a flawless TV experience, allowing our customers to enjoy exclusive content including Barclay’s Premier League Football, Aviva Premiership Rugby and much more on BT Sport,” added McRae.

“JDSU is proud to continue supporting BT with innovative solutions to help ensure high quality IPTV service and to usher in its exciting BT Sport content reliably to subscribers,” said Sue Spradley, senior vice president and general manager of JDSU’s Network and Service Enablement business segment.

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