Apple India Strategy Hinges On 4G, Retailing, Maps, Apps And Manufacturing

Apple-India-Strategy-Hinges-On-4G,-Retailing,-Maps,-Apps-And-ManufacturingApple CEO Tim Cook India strategy hinges on five pillars – 4G, retailing, maps, apps and manufacturing as India is considered to be the new growth market for the company.

The recent India visit of Apple CEO Tim Cook and COO Jeff Williams has shown that India is an important market for Apple’s growth and it cannot

be ignored so the company is focusing all its energies to develop India market and take it to a new level.

First, 4G penetration is pretty low in India and all the major operators Bharti Airtel, Idea Cellular, Reliance Jio and Vodafone have big 4G plans for India. To make 4G ubiquitous, device players need to play a bigger role and companies like Apple has to help operators bundle handsets along with their data schemes. All these schemes will help in faster 3G to 4G transition in the Indian market which is a win-win for all.

Second, Apple is interested in setting up single branded Apple retail stores across the country and the company is working on retail modalities with the Indian government. Even Tim Cook’s meeting with the Indian prime minister Narendra Modi focused on manufacturing and retailing.

Apart from brand new Apple products, the retail stores will also focus on pre-owned market whereby customers who cannot afford a brand new Apple phone can buy a phone with built-in warranty. Industry insiders feel this will be a bigger market for Apple in India as the cost of these phones will be within easy reach for Indian consumers but the big question is whether it will get an approval from the Indian government.

Third, Apple has announced the opening of a new office in Hyderabad that will focus on development of Maps for Apple products, including iPhone, iPad, Mac and Apple Watch along with RMSI, a global IT services company providing geospatial and software services to clients across the globe.

RMSI focuses on providing geospatial and software services to enterprise clients in the utilities, wireless telecommunications, land information management, agriculture & natural resources, and risk and insurance sector. This investment will accelerate Maps development and create up to 4,000 jobs and also open up new opportunities for Apple in the enterprise sector.

Not only this Apple is also focusing on consumers by updating and adding new features to Maps, including 3D views, the Flyover feature and tools to help customers find convenient places to shop, eat and explore nearby areas. With iOS 9 Apple added Transit, offering a combination of trains, subways, buses and walking, which is already available for more than 300 cities around the world. In future, the company is planning to increase the number of cities.

Fourth, Apple has announced plans to open iOS App Design And Development Accelerator early 2017 in Bengaluru to support engineering talent and accelerate growth in India’s iOS developer community thereby tapping the skillsets of Indian youth. Apple’s team will work with Indian developers and inspire and instruct them on best practices, honing their skills and transforming the design, quality and performance of their apps on the iOS platform.

“With the opening of this new facility in Bengaluru, we’re giving developers access to tools which will help them create innovative apps for customers around the world,” added Tim Cook, CEO, Apple.

Tens of thousands of developers in India make apps for iOS, the world’s most powerful mobile operating system and the foundation for iPhone, iPad and iPod touch. The facility will also provide support and guidance on Swift, Apple’s powerful and intuitive programming language created to build apps for iOS, Mac, Apple TV and Apple Watch.

This initiative will provide additional, specialized support for Apple not only for India but also for the global market.

Fifth, India is looking at Apple for setting up its manufacturing base in the country to give a fillip to Make In India. To start manufacturing in India, Apple has laid the foundation of App Design And Development Accelerator and Maps development along with the setting up single branded Apple retail stores across the country during its first visit of Apple CEO Tim Cook.

Apple’s main focus in India is to increase sales so that there is no dip in global smartphone numbers. The company has done the ground work on Tim Cook’s first visit and if the numbers are encouraging from India in the next few quarters, Apple India will have no other alternative but to make India as its manufacturing base.

Also Read

Leave a Reply

%d bloggers like this: