If you had looked at Xiaomi’s latest TVC claiming to be India’s top smartphone brand with raised eyebrows, its time to keep your doubts to rest. Xiaomi is indeed India’s top smartphone brand with 25% market share. Samsung, which has been enjoying the top spot since Nokia left India 5 years back, has been pushed back to the No 2 spot with 23%.
These are the latest findings from research firm Counterpoint Research that said in Q4 Xiaomi made a remarkable rise in shipments riding high on its most successful smartphone Redmi Note 4. The other smartphone makers that found a place in top 5 are Lenovo, Vivo and Oppo, with all grabbing a market share of 6% each.
No Indian smartphone company could able to make to the list.
On a calendar basis, however, Samsung still holds fort as India’s top smartphone brand with 24% market share and Xiaomi following closely with 19%. In the compared period Vivo hold 10% market share whereas Oppo and Lenovo have a market share of 8% and 7% respectively.
“The competitive landscape has changed significantly in the last year, with the rise of brands such as Xiaomi, OPPO, VIVO in the smartphone segment and players such as Reliance Jio, Nokia HMD and iTel in the feature phone segment — all able to disrupt the market with high-quality and attractively-priced offerings. During the second half, players such as Xiaomi was particularly disruptive with an aggressively-priced, broad portfolio taken to market with an effective channel expansion strategy. This helped Xiaomi to surpass the long-time market leader, Samsung, for the first time ever. This performance ended Samsung’s six year market dominance,” said Tarun Pathak, Associate Director at Counterpoint Research.
In terms of feature phones, at the end of Q4, Reliance Jio’s JioPhone captured a market share of 26% and is placed at the No.1 spot. Samsung is at No.2 with 15% market share while Micromax, Itel and Nokia are with 9%, 7% and 6% respectively.
Overall India mobile phones market for the year 2017 crossed 300 million, a first for the country, with smartphones contributing to 44% to it.
The research organization said India’s overall mobile phone shipments grew 37% and smartphone shipments grew 12% with feature phones growing an astonishing 55% during 4Q 2017. Despite India’s seasonal peak normally being pre-Diwali shipments in the third quarter, the market set a volume shipment record in the fourth quarter for the first time.