Will WiFi calling increase EE revenue?

Will-WiFi-calling-increase-EE-revenue?EE today announced the launch of UK’s first WiFi calling service whereby consumers can make calls and texts available in every WiFi-connected home and small office in the UK.

UK’s first WiFi calling service will help over four million people who say they lose mobile connection in at least one room in their house. The recent survey of connectivity in the home also found that a quarter of people in the UK work from home at least one day per week and 20 percent of those lose connectivity during the day, so WiFi calling will be a big benefit to the country’s increasingly mobile workforce.

Presently, EE is launching WiFi calling on Lumia 640 and Samsung Galaxy S6 and S6 Edge and later on it is planned to benefit more than five million EE customers by summer.

WiFi calling helps EE in three ways. First, it helps in better consumer experience as one can call even when mobile signals are not available at home. Second it increases stickiness of EE consumers so that they do not move out to competitors network and third it helps in increased ARPU (average revenue per user) from existing subscribers.

WiFi Calling will be available to EE pay monthly consumer and small business customers with compatible devices. WiFi Calling will be available to corporate 4GEE customers with compatible devices this summer.

Simon Gerrard, president, National Association of Estate Agents said, “Mobile coverage is becoming increasingly important to people when they’re buying a house – innovations like this can help sellers ensure they are maximising the value of their home and are not losing out due to poor mobile coverage.”

WiFi calling from EE is not like ‘over the top’ services that enable calls using WiFi. WiFi calling from EE uses the phone’s normal dialler and contacts book to make calls, and the normal text button to send text messages. There is no need for an app, and friends don’t need to be using the same closed user group services to talk to or message each other.

EE CEO Olaf Swantee said, “Losing coverage at home is a major frustration, and WiFi Calling will make a real difference to millions of customers across the UK, from basement flats in London to the most rural homes in the country. Our customers want to be able to call and text no matter where they are, and they don’t want to have to think about which app they need to use or if their friends have a particular third party service.”

“Smartphone users need high quality connectivity for data as well as voice wherever they go, indoors and out, public or private. For an

integrated connectivity service to be truly valuable, and this is particularly important with regard to Wi-Fi Calling, users need their devices to

connect to Wi-Fi automatically wherever cellular coverage is inadequate,” said Dave Fraser, CEO, Devicescape.

Leave a Reply

%d bloggers like this: