With the increase of coverage of mobile broadband around the globe coupled with increasing data speed, video has become the de-facto choice of watching content. Wait for five or six years, video is going to contribute 75% of all data traffic consumed over internet.
This significant data was revealed in the recent Ericsson Mobility Report that was published on 28 November.
By 2023, the report said, 110 ExaBytes (EB) of data per month will be consumed, accounting for 75% of all data, from 14 ExaBytes per month now. At present, Ericsson Mobility Report says, video accounts for 55% all data traffic.
There are many drivers to this phenomenon.
The emergence of new applications and changes in consumer behavior can shift the forecast relative traffic volumes. Streaming videos in different resolutions can impact data traffic consumption to a high degree. Watching HD video (1080p) rather than video at a standard resolution (480p) typically increases the data traffic volume by around 4 times. An emerging trend with increased streaming of immersive video formats, such as 360-degree video, would also impact data traffic consumption. For example, a YouTube 360-degree video consumes 4 to 5 times as much bandwidth as a normal YouTube video at the same resolution.
“Another driver is an increasing preference among consumers for on-demand and catch-up TV over scheduled linear TV viewing. Consumer research indicates that as early as 2020, half of all TV and video viewing will be done on a mobile screen,” says the report.
Social networking is also expected to grow – increasing by 34% annually over the next 6 years. However, its relative share of traffic will decline from 12% in 2017 to around 8% in 2023, as a result of the stronger growth of video.
Other application categories have annual growth rates ranging from 20 to 32%, and so are shrinking as a proportion of overall traffic. The use of embedded video in social media and webpages (here counted as video traffic) is also growing, fueled by larger device screens, higher resolution and new platforms supporting live streaming.