Motorola Moto G : Why its good news for India

moto-g-flipkartIts a great news that Motorola is back in India. and how! It launched Moto G, one of the best mobile phones in the recent times. We will discuss the qualities of Moto G later but first let’s see why its a nice move by Motorola to be back in the world’s second largest and fastest growing telecom industry.

Since Google’s acquisition of Motorola’s device division in 2012, the US based phone maker has not launched a phone in India. Though Motorola was not doing well in India when Google acquired it, the reasons of its poor performance has never been the quality of its products. Motorola, the inventor of mobile phones,has always given world class devices to its customers.

When Google acquired it, customers were hopeful that with the deep pockets of the search engine giant and its hugely popular android OS coupled with Motorola’s world class products, the combination would be back with bang. But the marriage was not destined to be successful, probably.

Now within days of its acquisition by Lenovo, Motorola came back to India with its latest product, Moto G. It appeared as if the handset maker was unleashed to taste the water again.

Now, why its good for India or its consumers? Well, few years back India market was dominated by five global handset makers – Nokia, Ericsson, LG, Samsung and Motorola. And then it was the time of feature phones. But when smartphones made its entry, besides Samsung all others started to fade. Each had their share of problems. Nokia failed to understand India, Ericsson and LG were not focused and Motorola was struggling for cash. While Samsung grew in this period, the real growth happened for the Indian local mobile phone vendors like Micromax, Lava and Karbonn. Growth happened beause there was huge demand for the entry to mid-range smartphones but there was not enough reliable choices for Indian consumers. Apple iPhone was not affordable to many, HTC did not have much choice in its portfolio and BlackBerry was never meant to be for masses.So the Indian consumers bought either Samsung or local brands. The Indian brands were undoubtedly affordable but the product quality was always in doubt. But there was no choice, though Sony and LG have started making inroads now.

But Motorola’s re-entry is a good sign for more than one reason. First, its world’s oldest mobile phone brand and there is hardly any doubt on its mobile technology prowess. Second, it can now give a trusted choice to consumers, and third its now affordable without compromising on quality. The Moto G is priced at Rs 13,999 for the 16GB variant and Rs 12,499 for the 8GB one.

Now let’s check the quality of Motorola Moto G.

Specifications wise Motorola’s Moto G is not at all behind its compeititors. Its a 4.5 inch HD display smarphone with respolutions of 1280×720 with a 329 ppi (pixels per inch). (What more you want?) It has a 5 megapixel rear camera and a 1.3 megapixel front camera. It weighs at just 143 gram with a 2070 mAh battery which claimes to offer power back up for a full day. The dual SIM Moto G uses android 4.3 Jelly bean OS which is expected to be upgraded to the next version 4.4 KitKat in a few days.

Investing little time on the product will let you know where it is coming from. The Moto G is using Pure Android, and it is substantiated from the first touch . The OS and user interface is fluidic, the hardware feels solid, and the 5 megapixel camera offers much more than the traditional 5 MP cameras in the market.

Overall,a great come back by Motorola and maybe a much needed one too.

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