Airtel Starts Internet Awareness Campaign E-Shakti in MP

airtel-e-shaktiBharti Airtel on Wednesday started an internet awareness campaign targeting the women population in the state of Madhya Pradesh. The program called ‘E-Shakti’ was launched in association with the Government of Madhya Pradesh for one of its Digital India Week initiatives.

This initiative is aimed at building internet awareness and literacy among the women of Madhya Pradesh. The initiative was launched today by Hon’ble Minister for Science and Technology Shri Bhoopendra Singh at a ceremony held at Subhash Excellence School, Bhopal. A training session was also conducted at the launch program for over 300 girl students.
The training aims at empowering the women with useful knowledge on internet which would make them adopt and use internet in their daily lives leading into a digitally inclusive society. The State Government has identified the girl students from Government schools and colleges and women employees of various Government departments as the beneficiaries of ‘E-Shakti’ initiative. The 1st phase of the initiative will be conducted across 6 Districts of Madhya Pradesh – Bhopal, Dewas, Gwalior, Damoh, Dhar and Satna.

Speaking on the occasion, Vir Inder Nath, Chief Executive Officer, Madhya Pradesh & Chhattisgarh, Bharti Airtel Ltd said, “Internet has the potential to transform the society into a strong, prosperous & progressive ecosystem. The increased adoption of internet amongst women of Madhya Pradesh would help bridge a digital divide as they connect & access a wide range of information keeping pace with the latest happening around them. The digitally empowered women would thus prove to be a strong foundation for the forward-marching state of Madhya Pradesh. We are honored to collaborate with the Government of Madhya Pradesh and together march towards the vision of a Digitized India.”

The training under E-shakti would include elementary knowledge pertaining to internet, email usage, browsers, YouTube, IRCTC, State Government portals and mobile apps and other apps of daily use including social media. It also throws light on the various ways to access internet and the devices required for the same. The training would be conducted in Hindi and would be aided by explanatory videos. Each session would be attended by 50-70 members.

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