Aircel and Micromax join hands for future growth


(LtoR) Anupam Vasudev, CMO, Aircel, Vikas Jain, Co-founder, Micromax, Sunil Kuttam, VP- Marketing, Aircel announcing the partnership

Aircel on Wednesday joined hands with Micromax to propel each other’s business as well as brand pull among the data hungry Indian customers. Under this partnership new Micromax device buyers who select Aircel as their service provider will get multiple benefits which can be availed absolutely free of cost. As per the scheme, the customers are set to get benefits worth Rs 12,000 by availing this partnership.

The benefits are applicable on buying of any device from Micromax that includes feature phones, smartphones and datacards. Both these companies would share each others retail networks, channels and sales resources to push their sales. They will also run an integrated device sales program for the same, both the companies said in New Delhi.

This is not an exclusive partnership for both the companies means each company is free to join hand with other firms for similar kind of partnership. The partnership expects to achive 4-5 lakh device users per month, both the companies said.

“Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services,” said Anupam Vasudev, Chief Marketing Officer, Aircel.

Commenting at the event, Vikas Jain, Co-founder, Micromax, said, “At Micromax, we have always believed in democratizing technologies for masses by bringing alive affordable innovations through our product and service offerings. We are very happy to partner with Aircel, as this partnership will be an excellent amalgamation of Aircel’s innovative offerings in the market place and superior hardware capabilities of Micromax, which will enable millions of consumers in India to enjoy seamless connectivity through affordable call rates, data usage and internet TV on Micromax devices.”

Details of Aircel’s Bundled Offers for Micromax devices:

Smart Phones (3G)

·        Local Calling @ 1p/2 sec and STD calling @ 1p/sec for 3 months
·        2GB Data (2G/3G) per month for 3 months
·        Rs. 10,000 worth WAP content free over 3 months
·        Popcorn TV (internet TV) application free for 3 months
2G Phones
(Data Enabled Devices)

·        Local Calling @1p/2sec and STD Calling @ 1p/sec for 3 months
·        1GB Data (2G/3G) per month for 3 months
·        Rs. 10,000 worth WAP content free over 3 months
Dongles (3G)

·        500 MB per month for 3 months

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