3G Traffic Grows 85%, 4G Device Grows 8X In 2015: MBiT Index study

3G-Traffic-Grows-85%,-4G-Device-Grows-8X-In-2015

Sandeep Girotra, vice president and head, India Market, Nokia

Nokia’s MBiT Index study for India has revealed 85 percent 3G data traffic growth and eight-fold growth for 4G devices in 2015.

The study has revealed exponential growth of 3G data traffic across the country in 2015. It also indicates how a growing device ecosystem and increased adoption of multimedia services will boost traffic further as 4G LTE networks are rolled out across the country.

According to the study, overall mobile data traffic grew by 50 percent in 2015, with 3G traffic outpacing 2G across all circles for the first time. This was the result of a mature network, device and content ecosystem. 3G device penetration more than doubled during the year while new network launches and expansions in existing circles boosted data adoption beyond larger towns and cities.

Subscriber appetite is growing for multimedia services, with video and social networking now making up 60 percent of data traffic. Average monthly data usage for 3G surpassed 750 MB per subscriber and with operators poised to launch 4G LTE networks, faster data speeds will fuel an even greater surge in traffic – echoing 4G LTE launches in other parts of the world where operators have traditionally seen data usage increase by up to four times.

Sandeep Girotra, vice president and head, India Market, Nokia said, “Aggressive 3G network expansion in existing circles and new launches by operators have been instrumental in increasing data traffic in India. It is expected that this data traffic growth will be boosted in coming years by the auction of additional spectrum, an increase in smartphone penetration and the development of the content ecosystem. Moreover, the rapid evolution of the device ecosystem, supported by a decline in prices, presents significant growth opportunities for operators as they launch and expand 4G LTE networks in coming years.”

Key Trends For Operators In 2016
2G still has the potential to drive internet adoption in category B and C circles in the short to medium term
With evolving device support for 3G carrier aggregation, operators could potentially offer DC-HSPA as a substitute for 4G LTE in some circles in the short term
4G LTE device ecosystem will continue to grow with decline in device prices, thus giving operators the opportunity to monetize quickly as they launch 4G LTE networks
Source MBiT Index Study

The MBiT Index study is Nokia’s annual report on mobile broadband performance in India. It provides insights about mobile broadband traffic growth in the country and correlates trends with changes in various ecosystem drivers such as devices and subscriber usage patterns.

MBiT Index is based on Nokia’s analysis of data obtained from various sources, including input and analysis done by Analysys Mason. It analyzes mobile broadband traffic trends only at a consolidated level and does not intend to provide any comparative analysis of data growth of different operators.

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