2014 Mobile Asia Expo reports 26,000 visitors

The GSMA today reported that more than 26,000 unique visitors from 93 countries and territories attended the 2014 Mobile Asia Expo, held 11-13 June in Shanghai.

The three-day conference and exhibition attracted executives from the industry’s largest and most influential mobile operators, device makers, equipment providers, software companies and Internet companies, as well as technology-savvy consumers. The conference programme drew more than 3,000 attendees, with more than 55 percent of delegates holding C-level positions, including over 150 CEOs.

“The significant increase in attendees illustrates the continued and growing interest in mobile technologies and products, not only among businesses but also with consumers. Across the exhibition, the Mobile Forum conference and the many other meetings, events and programmes, attendees were able to experience how mobile will impact nearly every aspect of their lives now and into the future,” said John Hoffman, CEO, GSMA.

Held across three halls at the Shanghai New International Exhibition Centre, the 2014 Mobile Asia Expo hosted nearly 300 participating companies. More than 640 international media and industry analysts attended the event to report on the many industry announcements made at Mobile Asia Expo.

Mobile Asia Expo opened on 11th June with speeches from Jon Fredrik Baksaas, chairman, GSMA; Liu Lihua, vice minister, Ministry of Industry and Information Technology; and Sun Jiwei, governor, Pudong New Area. The two-day Mobile Forum conference programme featured keynotes from leaders of organisations including China Mobile, China Telecom, Hong Leong Islamic Bank, Huawei, JD.com, Kakao, KT, Telenor Group, Xiaomi, Weibo, ZTE and 4iiii Innovation.

The Mobile Asia Expo exhibition showcased companies from across the mobile ecosystem as well as adjacent sectors, including Alcatel-Lucent Shanghai Bell, AT&T, BMW, Canonical/Ubuntu, China Mobile, China Telecom, China Unicom, Coolpad, Dell, Chunghwa Telecom, Citrix, DaTang Telecom, Gemalto, Hitatchi, Huawei, JDSU, Lenovo, Hangzhou, Kuaizhi Technology, KT, McAfee, NTT DOCOMO, Oberthur Technologies, PayPal, Qihoo 360 Technology, SK Telecom, Visa and ZTE, among others.

The Expo included 14 pavilions and zones highlighting mobile companies from a number of regions and countries and specific technology focus areas.

For 2014, the GSMA introduced many new experiences and programmes for tech-savvy consumers attending Mobile Asia Expo, including the Fitbit Challenge and “The Quest for Area 14” mobile treasure hunt.

Over three days, the Showcase Stage featured device demonstrations, product presentations and interviews, and hosted an appearance by Chinese pop star Jane Zhang, as well as the GSMA 360Fashion and Tech Runway Show, among other presentations. Another new element, the Device Unlimited Showcase highlighted the latest devices and technologies from China Mobile, Coolpad, HTC, Huawei, Lenovo, Samsung and ZTE.

For a second year, the Mobile Asia Expo exhibition featured the GSMA Connected City. Across more than 1,600 square metres, the Connected City showcased a range of mobile connected products and services from companies including Accenture, BMW, China Unicom, Cityzen, Fitbit, Huawei, Jibe Mobile, KT, Omate, Oral-B, Qihoo 360, Qualcomm, Sequans, Sest-Tech, uPlane, Wanlink Global Technology (SZ), providing Mobile Asia Expo attendees the opportunity to experience the “Connected Life” first-hand.

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