Chinese smartphone brand Gionee today claimed that it has got a user base of 12 million or 1.20 crore in India since launch and has been growing at a very fast pace for last few years. To celebrate this the company has also appointed India cricket team captain Virat Kohli as its brand ambassador who will now promote Gionee in various platforms.
Earlier, the company had roped in actor Alia Bhatt as it’s brand ambassador a few months ago and Virat is joining her in helping the brand touch new heights.
The company said its business doubled in the last fiscal year and has similarly ambitious targets for this year as well when it expects a 2.5x growth. On expansion plans the company said it will also be establishing 500 brand stores in India along with doubling their strength of retail representatives to 20,000.
It rolled out a global re-branding exercise with a new logo and tagline, “Make Smiles” along with signing on an MoU to put up it’s own manufacturing unit in India. Gionee, operating through its two manufacturing units in India and continuously beefing up its brand and marketing initiatives.
The association with Virat Kohli will further enable the brand to carry forward it’s high decibel visibility and connect.
“ India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons Virat Kohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts,” said Arvind.R Vohra, Country CEO & MD, Gionee India.
“I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have it’s heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee,” said cricket star Virat Kohli.
Gionee has been ever expanding it’s visibility through leading Indian personalities and platforms that appeal to youth, be it Sports, Movies or Music. It has been steadily sponsoring IPL Cricket team Kolkata Night Riders, Football Club Shillong Lajong, and Pro Kabaddi League for the last few years. In 2016, Gionee tied up with Bollywood blockbusters Dilwale and Love You Zindagi. Music is also a stronghold of Gionee, given it’s sponsorship of Sunburn and Bollyland.