Reliance Jio Onslaught : What Airtel, Vodafone And Idea Can Still Do


Reliance Jio is disrupting the Indian telecom market with one move after another. When every one thought the dust of free services offered by the new 4G operator has settled, Jio dropped a bigger bomb, this time targeting the feature phone makers and the incumbent operators as well, at the same time. And by all means it is not going to be the last, the next step from Reliance Jio is rumored to be in Broadband services where it is expected to offer 3 months free service to begin with and at very cheap rates later.

The latest move, the launch of Jio Phone, aims at tapping the over 50 crore feature phone users, who are deprieved of data services that are being enjoyed by their smartphone counterparts. Not only that, with the launch the Jio Phone which is a 4G feature phone, Jio is also eyeing to snatch away a major chunk of 2G subscribers from the incumbent telcos.

Hence, it is not a move that any of the incumbent telcos – Airtel, Vodafone India and Idea Cellular – can take lightly. In fact, it has posed a condition of survival for these incumbents.

So, is this the end of the road for the incumbents? Or, is there any way out? In fact, there are many, and simple ones too.

Assess Your Strengths
There is no doubt that Reliance Industries (RIL), the parent company of Jio Infocomm, has deep pockets, matched by none in the industry, and the company has also shown intent of using this deep pocket for expansion of Jio in a big way. They have already invested more than Rs 2 lakh crores in this startup. So how does the rest of the industry cope with this onslaught before it bleeds to death or gets government support.

The biggest advantage that brands like Airtel and Vodafone have is their brand equity and reputation for quality of service in India and while that reputation has been damaged somewhat with increased call drops in recent past, they are still considered the best in the industry. Airtel, for example, has got one of the best networks. Global network testing firms like OpenSignal and Ookla have certified Airtel of having fastest 4G networks.

What helps them more is the fact that people associate Jio with Reliance Communication, another operator from the original Reliance family, which did not have a very good reputation for service quality. This fact is reflected in the number of mobile number portability (MNP) requests that the industry is getting which still hovers around only 5 to 6 million a month. Considering that Jio has added more than 100 million subscribers in past six months this number is fairly small.

A report by brokerage firm CLSA on the subscriber data released for May 2017 showed that 80% of Mukesh Ambani-owned Jio’s active subscriber additions came from smaller operators while the balance has come from Vodafone India and Idea Cellular, the country’s second and third largest telcos.

Given this back ground Airtel and Vodafone-Idea have great chance of fight this battle with Jio, but requires them to be more proactive rather than reactive to Jio’s strategies, and also make their services as well as operations simpler.

Simple Network
All the incumbent operators have 2G, 3G and 4G networks. This hampers operational efficiency and also leads to under utilisation of each of these networks and related spectrum. And therefore they need to migrate to 4G only network. The future is only 4G or beyond, but never backwards. This will not only be more efficient but also more economical as 4G networks only have one IP network for both voice and data unlike 2G and 3G that have two distinct network for voice and data.

For that to happen they will also need to launch feature phone with VoLTE capablity, just like what Jio has done. They have to offer better feature phone than what Jio is offeering and for that there is whole ecosystem and they need not create their own. Even for value added services like Video or Music, they can tie-up with existing players rather than investing on their own.

And this is not going to be tough for them either, even they can introduce same 0 price with security deposits for handset. Deposit cost will fund the handset right now and we also need to remember that the Rs 153 per month plan that Reliance Jio is offering is 1.5 times that of what these telcos have been earning from their rural customers on average.

They should also help handset vendors to launch multiple feature phone and should offer some additional benefits to the customers buying those phones (which they have been doing for smartphone vendors) as this will help users migrate to 4G network faster.

As far as upgrading the network is concerned it is not going to be a major challenge for them and they have to do this in any case, the sooner the better.


Telecom Operators have started to modernize their networks with Multi Standard Radio, to be able to migrate to higher technologies like 4G with just a software upgrade,” Nitin Bansal, Country Manager – India, Ericsson told TeleAnalysis when asked about the migration path to 4G.

“This allows operators to run existing 2G, 3G technology till there is a demand and capacity need to lay LTE in the same band. Additionally , the Radio Access Network software functionality enables operators to do the load balancing by prioritizing 4G subscribers on LTE bands and handle the load distribution accordingly. This in turn helps in maintaining user experience with gradual migration to the spectral efficient LTE band,” he added.

Besides, these incumbent telcos have plenty of spectrum now that they have gained organically as well as via the M&A route. Also, with better technology like 4G spectrum utilisation will also improve, cost of managing the network will reduce. Incumbents should use this as an opportunity.

Simple Tariff
One of the other good things about Reliance Jio is its tariff structure. And because of that the operator is not going to loose money on services even if it offers unlimited data. Why? Because all their plans are priced above what was the average revenue per user (ARPU) for incumbent telcos. Jio’s ARPU is Rs 300 (Be it Rs 309 plan or Rs 303 plan for prepaid as well post paid users) where ass the industry ARPU is around 150. But what Jio has done is it has taken away the bill shock factor away from billing. More over plans are simple to understand and there are few of them. Choice is good, confusing choices are terrible. This is what all telcos need to understand. Offer clear and simple choices with no surprises.

One of the important thing incumbent telcos need to understand is that most battles are based on perception. While all telcos are offering similar plans existing telcos are seen as costlier, because there are plans that are costlier in their bouquet along with cheaper plans, which gets overlooked or which confuses the customer. We did a story on that sometime back which you can refer to here.

What simple tariffs will also do is bring down the cost involved in customer education while taking away the confusions.

Stop Milking (fleecing) Your Customers Till You Can
Before Reliance Jio introduced JioPhone, operators did not touch the 2G and 3G rates, Why? Because they thought Jio can’t challenge them in this space and customers are not going to move away as device pricing is a barrier, so we don’t need to change. Mukesh Ambani had rightly said during RIL’s 40th AGM that 2G users are still paying Rs 1.5 per call or SMS. And if the use data as much as a smartphone user at the prevailing rates, they may end up paying Rs 4000 to Rs 5000. But then Jio comes out with a device which is not cheap (its Rs 1500 as in three years most phone will not be in working condition or will be lost and what not), service is not cheap either, as explained earlier in the story, Reliance Jio will make 1.5 times more money per user compared what other telcos are making from their feature phone users.

One More Thing..
Reliance Jio is going to launch broadband services shortly. If other players in the space want not to give Reliance Jio a free hand and get surprised overnight, they need to get their acts together. They should plan and offer what best they can to gain and retain customers when the actual announcement from Jio happens. From what we know, Reliance Jio will offer 3 months unlimited service but users will have to pay Rs 4500 initially (may be a deposit). So, the ground is not lost for the incumbent telcos. But they need to behave like a leader, as they had done in the past, and not wait for what Jio does, and then follow it. The rule is simple -disrupt before you are disrupted!

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WhatsApp Gets A Billion Users Every Day


WhatsApp, undoubtedly the largest messaging app, has claimed that it gets one billion users everyday who actively interact on the messaging platform on a daily basis. The company said this in a company blog.

The company said a year back there were one billion active users on its platform for every month but now it got the same number of users every day.

“Just last year, we shared that one billion people around the world use WhatsApp every month. Today, we are excited and proud to share that one billion people around the world use WhatsApp every day to stay in touch with their family and friends,” the blog writes.

As per the data shared by the company, WhatsApp gets 1 billion active users per day, 1.3 billion active users per month and a total of 55 billion messages are sent per day.

Besides, the company said, there are 1 billion videos and 4.5 billion photos shared through its platform on a daily basis.

“As we celebrate this milestone, we’re committed more than ever to bringing you more useful features to enjoy, while delivering the reliability, simplicity, and security you expect with WhatsApp. Thank you for your continued support,” wrote the blog.

The messaging app firm had only 320 million daily active users and 450 million monthly active users when Facebook acquired it for $19 billion 4 years back.

WhatsApp, in just four years, has grown four times to reach 1 billion active users a day and at present supports 60 international languages.

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Telcos Need To Expand Network For 5G, IoT : Manoj Sinha


Telecom minister Manoj Sinha on Wednesday said that in order to offer future technologies like 4G, 5G and Internet of things or IoT, the telecom operators of the country need to expand their network They, he added, should also expand their coverage in the country to more locations.

“For provision of seamless services including advanced facilities like 4G, 5G and Internet of Things (IoT), the Telecom Service Providers (TSPs) are required to expand their network so as to ensure adequate coverage at all the locations where such services are required to be provided,” Communications minister Manoj Sinha said in a written reply to a question in the Lok Sabha.

He said that as on 31-05-2017, there are total 4,48,273 mobile towers installed by different TSPs in the country. What he meant was the operators should increase these numbers.

The minister also took note of growing concerns around radiations from telecom towers.

On the issue of EMF radiation from the mobile towers, he said that the Department of Telecommunications (DoT), in the year 2008, adopted the International Commission on Non Ionizing Radiation Protection (ICNIRP) guidelines that are recommended by World Health Organization (WHO) for basic restriction and limiting reference levels of electromagnetic radiation from mobile towers.

Based on the recommendations of an Inter-Ministerial Committee (IMC), with effect from 01.09.2012, these limits have been made ten times more stringent than the limits prescribed by ICNIRP and recommended by WHO.

Manoj Sinha said that the present limit/level of Specific Absorption Rate (SAR) for Mobile Handsets in India is also one of the most stringent in the world and is 1.6 Watt per Kg averaged over a mass of one-gram human tissue, at par with USA, Canada and Australia, as against the global standards prescribed by ICNIRP of 2 W/kg averaged over a mass of 10 gm tissue and adopted by China, Singapore, Ghana, Brazil, Japan, Nigeria, Republic of Korea etc.

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Ixia Adds Active SSL To Its Security Solutions


Network test and measurement firm Ixia has announced the addition of its Active SSL technology to its SecureStack feature set, a key component of the company’s Security and Visibility Intelligence Framework. Active SSL enables organizations to see inside traffic encrypted with ephemeral key to ensure the security of their networks.

According to Gartner, “in 2016, industry reports estimate that encrypted traffic — HTTPS — represents 30% to 40% of enterprise web traffic, growing steadily compared to 2015. Already, Gartner clients frequently face web traffic of which more than 50% is encrypted, with peaks at more than 70% in financial and legal sectors… Through 2019, more than 80% of enterprises’ web traffic will be encrypted.”[1] Securing a network requires comprehensive visibility into all traffic, which necessitates the ability to decrypt traffic that uses ephemeral key encryption mandated by the new TLS1.3 standard.

To address this growing challenge, Ixia has expanded the company’s SecureStack feature with its Active SSL technology, which interoperates with all other stack features including identification and filtering, deduplication, and timestamping. The solution, which can be used for inline or out of band deployments, has a dedicated cryptographic processor, as well as built-in reporting and policies that provide leading cipher support, real-time insights, and SSL inspection.

Active SSL also provides forward secrecy to protect past and future data exchanges with ephemeral keys. With Ixia’s Active SSL, ephemeral key traffic is unencrypted, inspected, and then re-encrypted through an intuitive, easy-to-use platform, before being returned to the network.

“With the TLS 1.3 standard implementing ephemeral keys, organizations will find decrypting and inspecting encrypted traffic to be more complex and resource intensive,” said Dan Conde, analyst, at ESG. “Solutions like Ixia’s Active SSL will enable organizations to gain visibility into their current network traffic efficiently, with less disruption to their networks, as well as their monitoring tools and security devices.”

“Encryption is a double-edged sword for networks. While it allows for the protection of data from nefarious actors, it also enables the same nefarious actors to hide their activity from monitoring tools and the IT professionals deploying them,” said Scott Register, Vice President of Product Management at Ixia. “Ixia’s Active SSL can be used to decrypt data once, and then allow processing by as many tools as needed, improving speed and latency of security solutions.”

Ixia’s Active SSL will be available via a high-performance application module that is compatible with the company’s Vision ONE network packet broker, a turnkey device that provides high-performance, lossless visibility.

Ixia’s Vision ONE network packet broker enables organizations to maintain security as well as identify and resolve performance problems across physical and virtual infrastructures from a single platform. Whether fighting against threats hidden in encrypted traffic, or feeding the right data to the right forensic solution, Vision ONE boosts network protection without negatively impacting performance.

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Govt To Open 100 New Post Offices Including 66 In LWE Areas


The government of India is planning to expand the postal network in order to reach the remotest parts of country including the left wing extremism areas. In this exercise, the Government has planned to open 81 Sub-Post Offices and 100 Branch Post Offices during the current financial year 2017-18.

These new post offices will be opened under the Scheme – “Rural Business & Access to Postal Network,” Minister of Communications Shri Manoj Sinha said in a written reply to a question in the Lok Sabha today.

He said that the Department of Posts has also planned to open 66 Branch Post Offices by creation of new posts in 32 worst affected Left Wing Extremism (LWE) districts in the country under the aforesaid scheme in the current financial year.

Shri Sinha informed that out of 25,350 post offices in the States of the Country, 25,348 are computerised. He said that the Department of Posts takes action, from time to time, to induct technology and upgrade the system to cater to the growing market requirements and to increase revenue earnings.

The Minister said that the increase or revision of rates of postal products and services is an ongoing exercise carried out from time to time and that there is no proposal to increase the rates of premium Business Development products at present.

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Airtel Reappoints Gopal Vittal As MD & CEO For Another 5 Years


Bharti Airtel, the largest operator in the country, has reappointed Gopal Vittal as Managing Director and CEO of its India and South Asia operations for another 5 years. Vittal currently holds the same position and his renewed service would start from February 1, 2018.

Bharti Airtel announced this during the company’s AGM yesterday, on 24 July.

Vittal joined Airtel as its CEO and MD in March 2013. He has been instrumental in taking Airtel out from the stormy financial situations the company was prior to that period.

When Vittal took over, Airtel already had witnessed net loss for eight straight quarters or exactly two years, and the company was sitting on a debt of over $2 billion. This, can never be a sign of a healthy company.

However, after Gopal’s joining the firm at its helm, the company, through various remedial measures, came back to make profits, that too consistently.

The company is going to announce its 2nd quarter results today, on 25 July, and we will apprise you of it at the due time.

He was previously with Bharti Enterprises where he was the Group Director, Special Projects (April 2012- Feb 2013). In this capacity, he worked towards formulating and supporting Airtel’s international strategy and data expansion.

Prior to this Gopal Vittal was with Hindustan Unilever where he headed the $3.5 billion Home and Personal Care division.

As Director, Marketing at Bharti Airtel from 2006 to 2008, he made significant contributions towards driving revenue growth, market leadership and building Airtel as an iconic brand.

Gopal Vittal is an alumnus of Madras Christian College and has completed his MBA at IIM, Kolkata.


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First Look: Gionee A1 Plus

Gionee A1 Plus

Chinese smartphone maker Gionee has announced the successor to its selfie-focused handset Gionee A1 with Gionee A1 Plus. Both Gionee A1 and A1 Plus were originally showcased in Mobile World congress (MWC 2017). Gionee A1 features a capable 16MP front camera and now sells at Rs. 16,500 on, while the  Gionee A1 Plus is priced at 26,999.

Gionee A1 Plus gets upgrades in camera, display and battery department. The phablet sports a massive 6-inch Full HD screen, a 20MP selfie camera, a dual-lens rear camera setup and a big 4,550 mAh battery unit. The phone will be pitted against recently launched Xiaomi Mi Max 2 that sports even bigger 6.44-inch screen and bigger 5,300 mAh battery unit and given that Mi Max 2 retails at Rs 16,500. However Xiaomi Mi Max 2 lacks behind in camera department, as far as specs on papers are concerned.
Here is our first look of the upcoming device.


Side Gionee A1 PlusGionee A1 Plus frontGIonee A1 Plus Back HR
Gionee A1 Plus gets much bigger 6-inch screen compared to Gionee A1’s 5.5 inch one, and while in my fairly large hands fits well most will find it tough to use it with one hand. Rounded corners and gentle curves makes the device feel smaller than it actually is, and that means most of the tasks like basic screen navigation, calling, scrolling the Facebook etc is still comfortably one-hand operation for any one. The device weighs 229 grams which is 50 grams more than Gionee A1, but is understandably so given the big 4,500 mAh battery unit inside.

Gionee A1 Plus is made out of metal and feels sturdy in hands and is also not as slippery as Xiaomi Mi Max 2. The phone has a premium look to, especially rear panel. On the back you have dual-lens camera setup, dual LED flash and Gionee’s trademark branding which can be easily mistaken for a circular fingerprint scanner. The right side of the handset has volume rockers and power button that offers good feedback, while the hybrid SIM card tray is placed on the left edge.

You can also click the power button thrice to trigger the panic button that automatically connects the call to the emergency number, a nifty feature in emergency situations. The clickable home button on the front has the fingerprint sensor embedded in it that unlocks the handset, though we found it to be slightly less responsive than Gionee A1, but that is because the later has ultra responsiveness and not that A1 plus is bad. The 3.5mm headphone jack is placed on top.

Display Gionee A1 Plus
Big 6-inch Full HD IPS Screen 1080×1920 pixels resolution and 367 ppi pixel density. And is on paper the display delivers well in real life use as well. The display is crisp and colours look vibrant. The screen is quite comfortable to use in daylight and the 2.5D curved glass makes for some good viewing angles.


Gionee A1 Plus camera picIMG_20170720_143641
The phone boasts impressive camera specs a Dual camera setup with 13 megapixel and 5 megapixel sensors at the back and 20 megapixel selfie camera in the front. Both cameras are capable of taking portraits with bokeh effect. Front camera that clicks crisp and vibrant selfies. The front camera is also supported by a LED flashlight to brighten up the images in non-ideal light conditions. You also get Face beauty mode to tweak the selfies you capture.

Dual-lens rear camera setup on the Gionee A1 Plus is also a step better than what other are offering in the range. Camera delivers impressive depth of field effect. The pictures it captures have a good bokeh effect that looks quite natural though there were some issues with the edges, we will comment only once we do detailed review of the camera.

Android 7.0 Nougat with Gionee’s Amigo 4.0 Gionee A1 Plus has the same customized skin- Amigo OS 4.0 based on the latest Android 7.0 Nougat that we have tested on Gionee A1. There is no difference between this phone and Gionee A1, you can read our Gionee A1 review Here. While it feels quite cluttered, it is also one of the most customizable software layers in the market. The settings menu also allows you to set smart gestures and manage touch capacitive buttons functionality to operate the handset with an ease in everyday usage. Besides, there are several nifty smart settings such as glove mode, edge bar that brings a window of predefined controls on the edges of the screen and skylight mode to make it easy to use the touch screen in case you have applied a flip cover on your smartphone.

Gionee A1 Plus is backed by a MediaTek Helio P25 octa-core chipset paired with 4GB of RAM to support multitasking. The chipset comprises of 4 Cortex A-53 cores clocked at 2.5GHz and the other four clocked at 1.4GHz. The handset has been with us for couple of days now and we have not found any performance issues. Since the chipset is the upgraded version of the one used in Gionee A1, we feel it will perform better over a already good performer. Storage will not be an issue for users as Gionee A1 comes with 64GB of internal storage that can be expanded by up to 256GB via microSD card. The phone also gets Maxx Audio speakers which is fairly loud and crisp, more on that when we review the device.
Battery and Connectivity
The boasts a large 4550 mAH battery and that should easily propel the phone for atleast 2 days of usage for a moderate user. We have already managed without charging for more than 2 days. The added advantage with the phone is fast charging which charges the battery in under 2 hours.There are other battery optimization modes to reduce the power consumption as well. As far as connectivity goes, Gionee A1 has Wi-Fi, Bluetooth, dual-SIM support, 4G LTE and VoLTE and GPS.

Gionee A1 Plus is a significant upgrade over the previous Gionee A1. Bigger Battery, Bigger Display and better camera means that it is bound to be better than a already very good device. The device has been priced at Rs 26,999 where it directly competes with the likes of OnePlus 3T, Honor 8 Pro and Samsung Galaxy C7 Pro. To find out, how it fares against competition, wait for our review.

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What OpenSignal Says On Jio, Airtel And Indian 4G Landscape


OpenSignal, a technology company that tracks and annalyses how telecom networks in different countries work and behave, came out with a very interesting report about Indian 4G network and current dynamics of the country’s telecom industry.

The report prepared by OpenSignal primarily tracked the 4G landscape and made a comparison between two of India’s leading 4G operators – Reliance Jio and Bharti Airtel.


The technology firm did an analysis of average peak speed and average download speed of these two operators. The survey period was between December 2016 to February 2017.

Basis the findings OpenSignal said Bharti Airtel has the fastest 4G speed during the recorded period whereas Jio has much better network capable of offering incredibly fast LTE services.

It said Airtel’s average peak speed test was 56.6 Mbps, which is 5 times faster than its average 4G download test of 11.5 Mbps. In contrast Jio’s average peak speed was 50 mbps which is 13 times faster than its average download speed of 3.9 mbps. Meanwhile, both Vodafone and Idea peak speed measurements are about 4 times faster than their 4G measurements.

“Even though Jio had the slowest average 4G speeds in our India report, in our peak speed comparison Jio’s average connection was second only to Airtel,” the report said.

So why are Jio’s peaks so much higher than its average?

The report tries to find the answer. “Clearly Jio’s networks are capable of supporting some incredibly fast LTE connections when conditions are ideal,” it said.

“The reason why is congestion,” justified Kevin Fitchard who wrote the findings of OpenSignals’ report in a blog.

He said Jio has experienced phenomenal growth since launching its all-4G service last autumn, signing up more than 100 million subscribers in the space of few months, and for much of that period Jio has been offering those customers nearly unlimited access to mobile data.

“That kind of heavy usage is bound to tax any network, forcing users to vie against one another for bandwidth,” he writes. “Our data shows that Jio’s slow average 4G speeds aren’t a technical limitation, but rather a capacity bottleneck. As Jio adds more capacity — either through new spectrum or building more cell sites — or as Jio’s mobile data consumption levels drop, then its typical download speeds should increase.”

OpenSignal who works like Ookla also raises questions on Indian regulator TRAI’s method of determining 4G speeds.

The report writes that Indian regulator TRAI has measured the fastest 4G speeds on Jio’s networks for the past six months through its MySpeed app. Meanwhile our testing along with measurements conducted by other independent testing groups like Ookla have found Jio’s average LTE speeds to be much slower.

“The discrepancy comes from TRAI’s methodology,” says Fitchard. “TRAI is measuring operator performance under ideal conditions, while OpenSignal’s methodology tests the typical everyday experience of consumers.”

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BSNL Gave Undue Favour To Vendors : CAG


National auditor CAG came down heavily on state run operator BSNL for its poor performance and malpractices and said it had given undue favour to some vendors.

“In procurement, there were instances of non- ensuring of supplies in a timely manner and extending undue favour to vendors,” CAG said in its report tabled in the Parliament in the ongoing session.

The auditor referred to BSNL’s performance for the year ended 30 March 2016.

The company has been doing losses for around a decade now and at present sitting on a debt of over a billion dollars.

CAG also said that despite broadband being a prominent segment for the state run firm, the company has not focused on improvement the services.

The CAG said issues relating to maintenance of the broadband equipment such as delay in entering into Annual Maintenance Contract (AMC), non-levy of penalty on defaulting vendors, etc. hampering quality of broadband services were also noticed.

The auditor also found asymmetry in company’s expansion policies. It said BSNL has shown unnecessary haste in capacity building despite half of its resources remained unutilised.

“The Company, despite having 50 per cent of its wireline broadband capacity lying unutilized, went into unwarranted augmentation of capacity,” the CAG said in its report tabled on 21 July.

The Comptroller and Auditor General (CAG) also raised questions on the telco’s quality of service policies.

“As regard s compliance with Telecom Regulatory Authority of India (TRAI) parameters on Quality of Services (QoS), there was scope for further improvement on part of the Company,” it said.

The CAG said inspite of the fact that broadband being a prominent segment, BSNL did not specifically focus on promotion and marketing of broadband services.

“Despite identifying the reasons for heavy disconnections through a survey, the company failed to address the causes and prevent further disconnections,” said the CAG. “There were indications to show that the tariff planning was not aligned to consumer behaviour and extant guidelines of the Company which may lead not only to non-retention of existing consumers but also non-expansion of existing consumer base. The social objective of providing broadband connections in rural areas and colleges under various Government schemes were also not met.”

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Uber India Appoints Sanjay Gupta As Head of Marketing


Uber today announced the appointment of Sanjay Gupta as the Head of Marketing for Uber India. With over 15 years of experience in brand and consulting, Sanjay will focus on further strengthening brand Uber in India.

On his appointment as the Head of Marketing, Uber India, Sanjay Gupta said, “I’m excited to join Uber at such an opportune time. Uber is redefining urban mobility and has created a unique experience for riders and driver partners across the country. I’m looking forward to working with the super-talented team at Uber and take it to its next phase of growth in India.”

Prior to joining Uber India, Sanjay was the Chief Marketing Officer at Urban Ladder. During his 10-year stint with Marico, he led the charter for Saffola’s journey from a single category niche brand to a food brand strengthening its association with preventive heart care.

“One of the sharpest marketing minds in the country, Sanjay was recognised as India’s ‘Top 40 Under 40 Hottest Business Leaders’ in 2015. Several marketing campaigns created by him have also won recognition at EMVIE and Effie, leading advertising and media awards in the industry,” the company said in a statement.

“His expertise lie in delivering growth, evangelizing strategic brand shifts and building power brands. Sanjay is passionate about leading the growth, innovation and people agenda,” it added.

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