Consulting firm EY has joined hands with Microsoft to develop and deliver intelligence driven analytics advisory services in India. The EY-Microsoft partnership will develop solutions for various industry sectors like financial services, life sciences, retail, consumer and packaged goods, and the government and public sector.
EY’s role will be to study respective market dynamics, add its own intelligence and suggest solutions for the respective industry verticals. Microsoft will then develop solutions based on the requirement using its own technologies. The services will be based on Microsoft’s digital and cloud technologies, including azure analysis services, machine learning, Microsoft Power BI and Microsoft Cortana intelligence suite, both the companies said in a joint statement.
“Digitization and advanced analytics are transforming our clients’ businesses and we have already made significant investments to embed both these capabilities across our services. This partnership further bolsters our value proposition and brings together our deep understanding and experience in technology advisory with the robust platform and market penetration of Microsoft,” said Rajiv Memani, Chairman and Regional Managing Partner, EY India.
The EY-Microsoft partnership will focus on enabling clients with real-time business insights that can enhance customer engagement, increase revenue and lower costs. With data volumes and varieties exploding (from traditional point-of-sale systems and e-commerce websites to new customer sentiment sources such as Twitter and IoT sensors), clients need to analyze massive amounts of data in real time to make informed and holistic predictive decisions.
“Digital Transformation led growth is the key priority of Indian businesses today, and cloud enabled data analytics will play a crucial role in their success. We are committed to innovating and accelerating insightful intelligence across all sectors. This partnership with EY will not only help clients achieve greater competitive edge but also promote data-driven, customer-focused innovation,” said Anant Maheshwari, President, Microsoft India.
The EY-Microsoft partnership, the statement added, will enable the co-creation of a broad range of portfolios. These solutions can help businesses across sectors to derive value from data.