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Xiaomi Redmi Note 4 Goes Offline, To Be Available In 700 LFRs

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Xiaomi on Thursday said its Redmi Note 4 smartphone will now be available in offline stores as well. Earlier it was only available in online format, at its own Mi.com portal and on Flipkart. The company has added more than 700 offline LFRs (large format retail) stores to make the product available for its customers.

The company has partnered with LFRs like Sangeetha, Poorvika, Lot Mobile and BigC and over 1500 offline mom n pop stores across Delhi, Jaipur and Chandigarh. The smartphone will also be available for pre-booking in these stores.

Redmi Note 4 is available on pre-orders between 14 – 17 March across LFRs and from 16 – 21 March across offline stores in Delhi, Jaipur and Chandigarh. The phone will be available on sale across LFRs from 18 March 2017 and across offline stores in Delhi, Jaipur and Chandigarh from 22nd March onwards.

Xiaomi has introduced the pre-order scheme for its Mi Fans extending its innovation to everyone. This will also allow expanded access of Xiaomi products to all Mi Fans tying in directly with the company’s vision of innovation for everyone.

Redmi Note 4 would be available in over 700 large format retail stores of Sangeetha, Poorvika, Lot Mobile and BigC and over 1500 offline mom n pop stores across Delhi, Jaipur and Chandigarh. Redmi Note 4 would retail from MRP INR 11,499 onwards in LFRs and offline stores from 17 and 22 March respectively.

“We spent 2016 building strong operations in our offline distribution and paving the way to bring innovation in our offline model. We started this with our direct to retail model, and with the introduction of pre-order, we are extending our innovation to everyone,” said Vipin Raina, Head – Offline Sales, Xiaomi India.

Though this pre-order facility is available for the Redmi Note 4 now, the company said it will be extended to all other products in future.

Redmi Note 4 started selling exclusively on Mi.com and Flipkart from 23 January and in less than 45 days has sold more than one million units. Reiterating its success, the device has gone ahead to become the fastest million in the history of Indian smartphone market, Xiaomi said in a statement.

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