Bharti Airtel’s DTH business unit Airtel Digital TV on Wednesday launched what it calls as an ‘internet TV’ in the Indian market. The Internet TV, basically a set top box (STB), can convert any TV into a smart TV and stream content from the internet as well as from satellite as you demand.
The internet TV is based on Android TV platform and comes preloaded with Netflix, YouTube, Google Play Music, Google Play Games, Airtel Movies and more. It also comes with access to Google Play Store that allows users to download their favourite apps, content and games on to their TV.
Airtel ‘Internet TV’ comes with inbuilt-Wi-Fi receiver, Bluetooth based remote control and is integrated with Google voice search feature. Customers can discover their favourite content by simply telling the remote and choose from a variety of content sources.
So, customers can connect the STB to their home WiFi and use the voice enabled remote control to search for programs from the internet or can surf from over 500 TV channels.
Besides streaming, customers can also download their favourite apps and play games.
The Airtel ‘Internet TV’ STB is 4K content ready and enables live TV shows to be paused, recorded or even rewind. It also supports content via USB and Bluetooth. Customers can also cast, mirror content from mobile devices, tablets and laptops on to the TV screen with Airtel ‘Internet TV’.
“This latest innovation has been designed keeping in mind the needs of Indian homes and it bridges the gap between online and offline worlds to enable an end to end entertainment experience with the convenience of a single device. We will continue to add exciting content platforms to Airtel ‘Internet TV’ and invite customers to experience this innovative offering,” said Sunil Taldar, CEO & Director – DTH, Bharti Airtel.
“India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with Airtel to make it much easier for consumers to enjoy Netflix,” said Reed Hastings, Co-founder and CEO of Netflix. “In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy.”
Airtel Internet TV STB requires a broadband or a 4G hotspot connection with a minimum recommended speed of 4 Mbps for a smooth online experience. A regular Airtel Digital TV dish antenna will also be a part of the installation. Existing Airtel Digital TV customers can also upgrade their existing STBs to Internet TV STB.
Airtel Internet TV is priced at Rs. 4999 with 3 month Digital TV subscription. Also, as limited period offer customers can pay Rs. 7999 and get the Airtel Internet TV with one year subscription. Airtel ‘Internet TV’ will be available exclusively on Amazon India starting April 12, 2017. It will be available via Airtel Digital TV touch points – retail stores/website/contact centers soon after online launch.
With the internet TV subscription the company also offers 25 GB of 4G data free to its broadband customers.