Some very interesting facts about the Indian tablet market came to the fore with Cybermedia Research’s latest report.
The overall tablet market saw a growth of just 2% in Q3 of 2016 calendar year as against the previous quarter. But compared to the same quarter of previous year, the tablet market went down by 40%.
In total the country saw sales of 0.97 million tablets in Q3 ended 30 September and Aakash tablet maker Datawind contributed the maximum to the sales capturing 33% market share.
Samsung was placed at #2 position with 16% market share where as iBall, with 13% market share, is placed at #3. The next three vendors were Pantel, Micromax and Apple, according to the report.
There some more interesting facts about the Indian tablet market. There are two types of tablet being sold in the country, one with data calling facility and the other without. All these tablets access data over telecom operators’ 2G, 3G or 4G network as well as WiFi.
As per the report, in the 4G segment, the market witnessed about 45% growth in 3Q’ CY 2016. Lenovo took to the first position with about 39% market share, while Samsung and iBall held 30% and 17%, market shares, respectively.
“Among all the technology segments, 4G witnessed maximum traction in the third quarter, and the fourth generation services could be instrumental in providing content-first strategy. Content could be a magic bullet for infusing growth in the, otherwise, stagnant tablet market, especially through sectors such as education and healthcare. Content-related strategies will help in imparting education in a proper manner to country’s hinterlands too,” said Amit Sharma, Analyst, CMR.
The Wi-Fi enabled tablets, however, saw a decline of around 20% during the said period.
Going forward, the report states the tablet industry may see the survival of the fittest in the next couple of years, with only 6-7 serious players remaining in the sector. The industry is likely to see more exists from the market as handset manufacturers such as Intex, Lava gradually make their presence felt and channelize upon their existing distribution features.