New Launches

Latest news on mobile phones, smartphones, gadgets, wearables, smart watches, fitness trackers, IoT devices and new launches. This section also talks about smartphone launches by various companies, product announcements and various offers by the respective companies. You will also get hands-on preview of the device, be it a smartphone, gadget, smart watch or any other wearable device.

DevicesNew Launches

iVooMi Mid-segment Smartphone Me 1, Me 1+ Launched


Chinese mobile phone firm iVooMi today launched two new smartphones in the market. The new models, iVoomi Me 1 and Me 1+, are mid segment smartphones and are priced at Rs 3999 and Rs 4999 respectively. The phone will be made available from 25 April in the Indian market.

The iVooMi Me 1 is a 5 inch smartphone with HD IPS display having 1280×720 pixel resolution and the display is protected by a 2.5D curved glass. The phone comes with 1 GB RAM and 8 GB internal memory. The 4G dual SIM phone is VoLTE enabled and is powered by 1.2 GHz quadcore processor.

The iVooMi Me 1 sports a 5 megapixel rear camera with LED flash and comes with a 5 megapixel front camera as well. The phone has got a curvy design and comes in just one color – Black. The smartphone has a 3000mAh battery.

The iVooMi Me 1 is priced at Rs 3,999.

The other phone launched today is iVooMi Me 1+. This too is a 5 inch smartphone with HD IPS display having 1280×720 pixel resolution and the display is protected by a 2.5D curved glass. The phone comes with 2 GB RAM and 16 GB internal memory and the memory capacity can be expanded upto 128 GB. The 4G dual SIM phone is VoLTE enabled and is powered by 1.2 GHz quadcore processor.

The iVooMi Me 1+ sports a 8 megapixel rear camera with LED flash and comes with a 5 megapixel front camera as well. The phone has got a curvy design and comes in just one color – rose gold. The smartphone has a 3000mAh battery.

Both the phones run on Android Marshmallow 6.0.

iVooMi has partnered with Shopclues as its online distribution partner.

“We are glad to announce the launch of our new Smartphone series. The “ME” Series is designed to offer next generation experience to the customers. With the launch of this series and having as the marketplace and our partners to sell our products, we aim to bring unbeatable proposition, price and products in the mid-segment category,” said Ashwin Bhandari, CEO, iVOOMi, India.

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DevicesNew Launches

Transsion’s Tecno Mobile Launched Smartphones With 100 Days Replacement Warranty


Chinese mobile phone maker Transsion that used to sell ITel branded feature phones in India yesterday launched a series of smartphones in the country. These smartphones, branded as Tecno Mobile, were launched with lots of industry ‘firsts’, and one of them is 100-days replacement warranty.

Te warranty says if a customer comes with any issue related to the phone within 100 days, the product will be completely replaced without any questions asked. This, sure, will be a great relief for customers.

Besides the 100-day replacement warranty, the company also offers 50% buy back guaranty if it is sold back to the phone maker within 13 months of the purchase data.

Tecno Mobile launched 3 smartphone models having few variants in each model. The smartphones, named, Techno i7, i5 and i3, are priced in the range of Rs 7,990 to Rs 14,990.

The Tecno i7, company’s flagship model, comes with a 5.5 inch screen with IPS TFT display having full HD resolution. The phone is powered by octa core MediaTek 2 GHz processor with MT6750T chipset. The i7 hass 4 GB RAM and 32 GB internal storage space which can further be expanded upto 128 GB using microSD cards.

The Tecno i7 sports 13 megapixel rear camera with PDAF and dual tone flash. It also comes with 16 megapixel front camera and is equipped with front flash.

The dual SIM 4G phone is VoLTE enabled and comes with other connectivity options like Bluetooth and WiFi, and has a fingerprint sensor. The Tecno i7 carries a 4000 m Ah battery.

The Tecno i7 is priced at Rs 14,990.

Similarly the i5 is a 5.5 inch device with full HD display. The phone features 2 GB RAM and 16 GB internal memory. The device has another variant, i5 Pro, that comes with 3GB RAM and 32 GB internal memory. The Tecno i5 sports 13 megapixel rear camera and 8 megapixel front camera and comes with 4000 mAh battery.

The i5 is priced at Rs 11,490.

Another model, Tecno i3 was also launched at the price of Rs 7,990. This is a 5 inch device with IPS TFT monitor with HD display. The phone comes with 2 GB RAM and 16 GB internal memory. The Tecno i3 features 8 megapixel front as well as rear camera and is fitted with 3050 mAh battery.

All the Tecno Mobile smartphones are using Android Nougat as OS and VoLTE enabled.

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DevicesNew Launches

Airtel Launches Internet TV, Makes Any TV A Smart TV


Bharti Airtel’s DTH business unit Airtel Digital TV on Wednesday launched what it calls as an ‘internet TV’ in the Indian market. The Internet TV, basically a set top box (STB), can convert any TV into a smart TV and stream content from the internet as well as from satellite as you demand.

The internet TV is based on Android TV platform and comes preloaded with Netflix, YouTube, Google Play Music, Google Play Games, Airtel Movies and more. It also comes with access to Google Play Store that allows users to download their favourite apps, content and games on to their TV.

Airtel ‘Internet TV’ comes with inbuilt-Wi-Fi receiver, Bluetooth based remote control and is integrated with Google voice search feature. Customers can discover their favourite content by simply telling the remote and choose from a variety of content sources.

So, customers can connect the STB to their home WiFi and use the voice enabled remote control to search for programs from the internet or can surf from over 500 TV channels.

Besides streaming, customers can also download their favourite apps and play games.

The Airtel ‘Internet TV’ STB is 4K content ready and enables live TV shows to be paused, recorded or even rewind. It also supports content via USB and Bluetooth. Customers can also cast, mirror content from mobile devices, tablets and laptops on to the TV screen with Airtel ‘Internet TV’.

“This latest innovation has been designed keeping in mind the needs of Indian homes and it bridges the gap between online and offline worlds to enable an end to end entertainment experience with the convenience of a single device. We will continue to add exciting content platforms to Airtel ‘Internet TV’ and invite customers to experience this innovative offering,” said Sunil Taldar, CEO & Director – DTH, Bharti Airtel.

“India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with Airtel to make it much easier for consumers to enjoy Netflix,” said Reed Hastings, Co-founder and CEO of Netflix. “In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy.”

Airtel Internet TV STB requires a broadband or a 4G hotspot connection with a minimum recommended speed of 4 Mbps for a smooth online experience. A regular Airtel Digital TV dish antenna will also be a part of the installation. Existing Airtel Digital TV customers can also upgrade their existing STBs to Internet TV STB.

Airtel Internet TV is priced at Rs. 4999 with 3 month Digital TV subscription. Also, as limited period offer customers can pay Rs. 7999 and get the Airtel Internet TV with one year subscription. Airtel ‘Internet TV’ will be available exclusively on Amazon India starting April 12, 2017. It will be available via Airtel Digital TV touch points – retail stores/website/contact centers soon after online launch.

With the internet TV subscription the company also offers 25 GB of 4G data free to its broadband customers.

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DevicesNew Launches

Lephone Launches 4G Smartphone For Rs 4599



Another Chinese phone maker Lephone Monday launched a new 4G smartphone in the Indian market. The phone, named Lephone W7, is an entry level 4G VoLTE phone and is priced at Rs 4599. The company offers 22 Indian language support in this phone.

Specs wise the Lephone W7 comes with 5 inch screen with FWVGA display that is covered by 2.5 D curved glass. The phone is powered by 1.3GHz quad core processor coupled with 1GB RAM and 8GB of inbuilt storage which can be further expanded up to 32GB using a microSD card. Thhe phone comes with 5 megapixel rear camera with flash and is assisted by a 2 megapixel front camera for taking selfies or for video calling.

The dual-SIM device is topped with connectivity options like Wi-Fi, Bluetooth, GPS/AGPS, FM & a 3.5mm jack. Another remarkable feature of the device is that it runs on Android 6.0 Marshmallow powered by “360” which showcases many features and useful apps like Dual account support avatar master (Whats app, Wechat , Facebook etc.), 360 Security, 360 Clone and much more.

Speaking on the occasion Vinod Pandit,Business Head, lephone Technology Pvt ltd, remarked, “lephone is leveraging a platform with an affordable yet power packed device, as it offers the flexibility to address users’ increasingly varied demands. With the launch of lephone W7 we intend getting premium devices into the hands of consumers at affordable rates while ensuring consumers benefit from all the latest specifications.”

The lephone W7 is available in Black, White and Golden color variants. The device comes pre-installed with 22 different regional languages such as Hindi, Assamese, Punjabi, Bengali, Gujrati, Kannada, Malyalam, Marathi, Tamil, Nepali, Bodo, Telugu, Urdu, Sindhi, Oriya, Sanskrit, Kashmiri, Dogri, Maithili, Santhali, Konkani and Manipuri.

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DevicesNew LaunchesPress Releases

Sony Xperia XZs Smartphone With Motion Eye Camera Launched For Rs 49,990

sony xperia xzs

Sony India today announced the launch of its new Smartphone, Xperia XZs. Bundled with innovative offerings; this flagship device is integrated with the brand new Motion Eye Camera™ making the photography experience immensely creative. The Motion Eye camera is packed with World’s First Super Slow Motion video recording at 960 FPS in a smartphone and a unique capturing technique of Predictive Capture.

The Xperia XZs is the successor of Xperia XZ which was launched last year, with World’s First 5 Axis Image Stabilisation and triple imaging sensor technology. The New Xperia XZs comes with Motion Eye camera on top of the existing camera tech introduced with XZ series. This Motion Eye camera makes XZs camera capable of recording images at a Super Slow Motion of 960 Frames per second and makes your shots even more creative with the added unique technology of Predictive Capture.

World’s first Motion Eye Camera
Designed for aesthetic perfection, new Xperia XZs is powered with the World’s first Motion Eye camera that comes with a built-in memory within an image sensor. This unique feature is capable of processing each image 5 times faster and improves low light images by reducing the noise by around 50%. This high speed capture also allows you to click images without any distortion even when the objects are moving, making your smartphone camera fun to use.

World’s First Super Slow motion
Sony’s new Xperia XZs can record videos in super slow motion at the recording speed of 960 frames per second. Using this unique feature, one can record videos 4X times slower than any other smartphone available in the market and dramatize each moment. The Super Slow motion video recording makes mundane moments of your life interesting, and helps you capture the moments and expressions which you might otherwise have missed. This level of frame rate recording in videos is available so far only in professional cameras and high-end DSLRs.

Predictive Capture
The predictive capture works by sensing the motion in the object frame and gets activated and captures 4 images of a your object at different moments of time before or after the shutter click, hence offering an array of images for you to choose your perfect picture. So, even if you miss to click the right moment, you have it stored already using the Predictive Capture.

19MP rear camera and Improved Low Light Capturing
The camera comes with a 19% bigger pixel size as compared to Xperia XZ which provides 19% brighter picture capturing more detail and light in every picture. Also, the faster scan rate due to memory stacked camera, reduces the noise in low-light images to around 50% and ensures photos taken in low light are exceptionally clear and vivid. The freedom to shoot low-light and low-contrast scenes have been remarkably boosted in Xperia XZs.

Water Resistant IP 65/68
Xperia XZs is capable of withstanding the splashes that are part of our everyday life. Sony’s expertise in functional design is carried through to Xperia XZs with a water resistant design, so that you can relax without worrying about sudden spills and unexpected showers.

Premium Loop Design with the Exclusive ALKALEIDO metal
Merging sleek looks with an intelligent interface, the Xperia XZs’s design creates a natural relationship between you and your phone. Its loop surface is a pleasure to hold, with Sony’s exclusive ALKALEIDO metal adding depth, shine and brightness to the finish. It is an entirely new form of aluminium. The Xperia XZs was the first time it was used in a smartphone.

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DevicesNew Launches

With Dual 5 Micromax Launches A Priceless Phone


In the morning we wrote Micromax is going to launch a phone that will blow your mind. And I was not exaggerating then. The company that was silent for almost three quarters, for sure, came back with a bang with the launch of its latest smartphone, the Dual 5. The smartphone is priced at Rs 24,999, but read on to find why we say its a priceless phone.

While I’m not going to the product specifications in details, there are some basic features that consumers expect best in their smartphones, and these are features that make the Dual 5 stand out.

Camera: The Micromax Dual 5 comes with 13 megapixel dual camera as its primary snapper. This means both the cameras at the back are of 13 megapixel and one camera takes pictures in monochrome mode whereas the other snaps in RGB or color mode. Once taken, the camera application stitches both the image together to bring out a real-looking image. The rear camera features Sony sensor, Gorilla glass protection on the lens and support PDAF. The front camera is also of 13 megapixel and comes with a selfie flash. The phone also comes with a dedicated physical button for the camera.

Besides still photography, the Dual 5 also looks good on video photography. With this phone one can record 4K video, time-lapse video, slo-mo video. On top of this the Dual 5 is capable of recording 3D videos also.

Performance : The 5.5 inch smartphone deploys Qualcomm Snapdragon 652 processor. It comes with 4 GB RAM and 128 GB internal storage space. No one would need more space on a smartphone, though the Dual 5 is capable of expanding the capacity to another 128 GB.  The phone is built on a single piece of aircraft grade aluminium metal block and the super AMOLED display is protected by 2.5D curved glass. Micromax claimed its new antenna technology offers 20% better signal reception. The phone deploys a 3200 mAh battery with fast charging functionality.

Security : This is the most striking feature Micromax added to the Dual 5 is security. Unlike other phone, this smartphone brings security to the hardware level with integrating a special chip that stores all the sensitive data like passwords and passkeys.

Dual 5 has an independent high-grade security chip, which offers hardware level security. This chip is military grade and unbreakable. It has passed the CC EAL5 + security certification, which is the highest standards of ordinary civilian security level certification. Other smartphones have only EAL 2+ level security.

The phone comes with a safe switch, ensuring that no one else can unlock your phone or shut it down without a password. In-fact, any attempt to pull out the SIM card would lock the phone capturing the picture of the suspected intruder.

Besides all these features, Micromax offers a 12 month warranty on the phone irrespective of damage types. A great product with assurance to offer a better service makes a product priceless and the Micromax Dual 5 is one of them.

Watch this space, we will bring you a detailed review.


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DevicesNew Launches

A Smartphone With 4G RAM, 13 MP Camera, Fingerprint Sensor For Rs 8,999?


Yes, Swipe has slashed the price of its Elite Max smartphone by Rs 4000. The phone was originally available at Rs 12,999 but the company has come up with an offer along with Flipkart to sell the phone at the discounted price. This 30% off on the Elite Max is only for 3 days – 22 March to 24 March.

The Swipe Elite Max is a 5.5 inch device with full HD display and is powered by Octa-Core Snapdragon Processor and is coupled with 4GB RAM and 32 GB internal storage capacity. The storage space can further be expanded upto another 32 GB.

On the camera front the Swipe Elite Max comes with 13 megapixel rear camera with dual tone flash and PDAF, and the front camera is a 8 megapixel snapper. The dual SIM LTE smartphone features a fingerprint sensor at the back and carries a 3000 mAh battery.

“It can’t get better than this. It is Swipe’s stated goal to make the latest mobile internet technologies available to aspiring Indian youth at affordable costs and Elite Max promises to live up to Swipe’s stated goals. Even at regular price of Rs 12,999, Swipe’s Elite Max has been one of the most affordable smartphones with comparable features. Now, as part of Flipkart Electronics Sales, we are happy to make our flagship smartphone available at Rs 8,999, making it the most affordable 4GB smartphones in the country. We are sure that our fans will take the opportunity to own a phone that is a great combination of excellent craftsmanship and superlative performance,” said Talking about the exclusive offer, Shripal Gandhi, Founder and CEO of Swipe Technologies.

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DevicesNew Launches

Gionee Launches 16 MP Selfie Smartphone, Coins A New Term Selfiestan


Chinese smartphone maker Gionee on Tuesday launched a new smartphone with a 16 megapixel front camera for selfies. Putting major focus on selfie cameras in its smartphones, the company also created a new term for its brand campaign called Selfiestan.

The new smartphone Gionee A1 is a 5.5 inch device  with full HD display having 19020×1080 pixel resolution. The phone is powered by Mediatek MT6755 octa core 2.0 GHz processor. The phone comes with 4 GB RAM and 64 GB internal storage capacity which can be expanded upto 256 GB.

The Gionee A1 sports a 16 megapixel camera on the front coupled with a selfie flash. This is because the company wants to create a distinct space for itself in the selfie camera phone space. In contrast, the company has put a 13 megapixel camera on the back which is usually considered as the primary phone.

The A1 runs on Android Nougat and carries a 4010 mAh battery. The dual SIM LTE phone will be available on online as well as offline and the pre-booking starts from 23 March. Gionee, however, did not disclose the price of the phone today.

“Today’s generation views the world from their front camera. They live for creating and celebrating experiences out of moments. At Gionee, we want to celebrate this inclusiveness by dissolving boundaries and creating a world of equals where every moment is worth capturing. Through Selfiestan, we at Gionee plan to give India a sense of ownership and belonging by creating a world of Hindustan ki selfies. With the new A1, we take our first step towards building #Selfiestan,” said Arvind R Vohra, Country CEO & MD, Gionee India.

The company said going forward it will be focusing on smartphones in the price range of Rs 8,000 to Rs 25,000 and build products keeping selfie camera and battery as top priority.

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DevicesNew Launches

Xiaomi Launches Its Cheapest Phone Redmi 4A With 13 MP Camera For Rs 5,999


It can’t get any cheap. And it should not get any cheap for a smartphone having 5 inch display and 13 megapixel camera to be sold at Rs 5,999, and that too from a braned manufacturer like Xiaomi. Yes, the Chinese phone maker today launched its most affordable smartphone Redmi 4A for just Rs 5,999.

The Redmi 4A, however, does not compromise when it comes to specs. The phone comes with 5 inch screen with HD display with dual SIM support. The phone is powered by Qualcomm quadcore 1.4 GHz processor with Snapdragon 425 chipset and is coupled with 2 GB RAM and 16 GB internal storage capacity. This space can be upped up to 128 GB using micro SD cards.

On camera front the Redmi 4A comes with 13 megapixel primary snapper with f/2.2 aperture and a front camera of 5 megapixel. The cameras come with smart features like Beautify on both Pro as well as Smart modes. The phone carries a 3120 mAh battery.

This latest phone from Xiaomi is LTE and VoLTE enabled and comes in three colors – Dark Grey, Gold and Rose Gold.

With the announcement of Redmi 4A, the company also announced its second manufacturing unit in partnership with Foxconn at Sri City, Andhra Pradesh. The first plant went live in August 2015 and by March 2016, over 75 percent of its phones were being manufactured in India.

With the new manufacturing plant, more than 95 percent of Xiaomi’s smartphones sold in India are now manufactured in India. Xiaomi will now have a combined production capacity of one phone per second during operational hours, the company claimed.

The plant, according to the company, employs 5000 people from over 100 surrounding villages of which More than 90 percent of the workforce employed are women.

“With our second manufacturing plant running, we are extending Xiaomi’s commitment to being in India for the long haul and are generating more jobs in the country. With this new plant and our latest Redmi 4A, we are truly excited to be playing a role in enhancing the quality of life for people in India and being a part of the fabric of the country. I would like to thank our partner Foxconn for their incredible support in our India growth story,” said Manu Jain, vice president and managing director, Xiaomi India.

The Xiaomi Redmi 4A will be available on company’s own shopping portal as well as on amazon from 23 March.

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DevicesNew Launches

Caterpillar Launches Smartphone With Thermal Camera That Works Underwater Too


Smartphones are really getting smarter these days. After all this high end cameras like Hasselblad, Leica etc, a smartphone company is coming with thermal camera, that can see through fire and even smoke.

Just not that, the smartphone from Caterpillar, the famous construction machinery maker, CAT S60, is also one of the most advanced military grade smartphone available in the market. The smartphone is dust proof, shock proof and water proof, and has been tested under most rugged conditions.

Besides besing the first smartphone with an integrated thermal camera, the Cat S60, the company claims, is the most waterproof smartphone that can even work under 5 meters of water for 1 hour.


It is commonly said those who have brawns are equipped with less brain. But this Cat S60 defies that. The smartpone comes with 4.7 inch screen with HD super bright display and is covered with Gorilla Glass 4. This phone is so tough that it can withstand a fall from a height of 1.8 meter without leaving a scratch mark. The Cat S60 is powered by Qualcomm Snapdragon 617 octa core processor with 3 GB RAM and 32 GB internal storage capacity.

On camera front, the Cat S60 comes with 13 megapixel camera with dual flash and a 5 megapixel front camera. The Cat S60 is also waterproof to depths of two meters, which can be extended to five meters using a unique Lockdown Switch. This enables the smartphone to be used as an underwater camera, pushing the boundaries of mobile technology, and how and where it is used. Its versatile, super-bright display can be viewed in bright sunlight, and the touchscreen can be controlled with wet fingers or while wearing gloves.

cat s60-back-thermal-camera

The Cat S60 includes an embedded thermal camera from FLIR, the global leader in thermal imaging technology, allowing Cat phone users to be the first in the world to use their smartphones for a multitude of use cases, including: detecting heat loss around windows and doors; spotting moisture and missing insulation; identifying over-heating electrical appliances and circuitry; and seeing in complete darkness. The thermal camera visualizes heat that is invisible to the naked eye, highlighting temperature contrasts. It can pick up heat and measure surface temperature from a distance of up to 50 feet and see through obscurants such as smoke.

The Cat S60 has a dedicated SOS button, which sends out location coordinates message to pre-programed contacts in case of an emergency. The Android ™Marshmallow device has a programmable key which can be customised for short press and long press for quick launch of any application. Curated applications like Zello makes the phone function as a Walkie Talky.

The Cat S60 is priced at Rs 64,999 and will be available at both online as well as offline retail stores.

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