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Nubia N1 Lite Launched On Amazon For Rs 6,999

nubia-n1-lite

Its raining Chinese smartphones in India with a phone being launched almost every alternate day in this fastest growing smartphone market in the world. On Monday one more Chinese company Nubia launched its latest smartphone N1 in the market and decided to distribute it through iys online partner amazon for Rs 6,999.

The Nubia N1 Lite is a 5.5 inch device with 1280×720 pixel resolution giving 267 PPI. The phone has a HD display and is covered by 2.5D curved glass and is fully laminated.

The phone is powered by MediaTek quadcore 1.25 Ghz processor coupled with 2 GB RAM and 16 GB internal storage. The storage can further be expanded upto 32 GB using microSD cards.

The Nubia N1 Lite sports an 8 megapixel rear camera that comes with dual tone LED flash with 4P precision optical lens and F2.0 aperture. The front camera is a 5 megapixel snapper with F2.8 aperture.

The phone comes with a fingerprint scanner at the back and the company claims the sensor works in 0.3 seconds. The Nubia N1 Lite smartphone carries a 3000 mAh battery.

The dual SIM 4G Nubia N1 Lite comes in two colors – black and gold- and will be available on Amazon India site. The phone also comes with other features like Bluetooth, GPS, WiFi and sensors like proximity, ambient light, G-sensor etc.

“Nubia is committed to offer best in class technology across all price points to its customers in India. We are known for our camera technology across the globe and with N1 Lite we are offering category first front soft light flash and fingerprint scanner. The N1 Lite is dependable, tough, good looking and has performance power to be called an ideal companion,” said Eric Hu, Country Head, nubia India.

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I/O 2017 : Qualcomm, Google Team Up To Build Daydream VR Headset

google-io-17-daydream-vr-headset

Google today said it has partnered with Qualcomm to develop a new standalone Daydream VR head set based on the San Diego based chip maker’s latest mobile platform Snapdragon 835.

This was announced during Google’s annual technology event Google I/O 2017.

Today’s collaboration is an extension of both the firms’ earlier partnership to develop Daydream VR for smartphones. The current collaboration would develop a standalone Daydream VR headset reference design to build more such products.

“We are thrilled to once again work with Google and offer a powerful premium Snapdragon experience for devices on the Daydream platform,” said Keith Kressin, senior vice president, product management, Qualcomm Technologies.

“Our companies share the same vision: to make it possible for everyone to enjoy rich and immersive VR experiences on a smartphone device or a dedicated VR head-mounted display while being fully mobile, rather than being restricted by cables or limited to predefined rooms setup for outside-in tracking,” added Kressin.

The new Daydream standalone headset reference design includes custom specifications for tracking cameras and other sensors that make the best use of the Tango-based tracking technology Google has placed in the headset.

The first of these headsets are expected to hit shelves later this year.

“The Daydream standalone headset reference design created in close partnership with Qualcomm will enable manufacturers to build a whole new category of VR devices,” said Clay Bavor, vice president, virtual reality, Google.

“These headsets have everything needed for VR, built right into the headset itself and are as easy to use as picking them up. They’ll feature WorldSense for positional tracking right out of the box without any external equipment. We’re thrilled that headsets will begin to hit shelves later this year.”

Today’s announcement is an addition to the Fall 2016 announcement of the Snapdragon 821 and 820 processors supporting Daydream-ready devices. The fruits of this multi-year effort with Google now offers customers choice in Daydream headsets – from smartphone VR to standalone VR.

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DevicesNew Launches

Xiaomi Redmi 4 Launched In 3 Variants, Cheapest One Costs Rs 6,999

xiaomi-redmi-4

Xiaomi today launched its next set of smartphones – Redmi 4 – in India. The Xiaomi Redmi 4 comes in three variants basis its storage capacity and the cheapest and basic variant cots only R 6,999 and it goes up to Rs 10,999.

The Xiaomi Redmi 4 is a 5 inch smartphone and is powered by Qualcomm Snapdragon 435 processor. The phone has a metal body and the display is covered with 2.5D curved glass and it sports a front finger print sensor.

The smartphone comes with a rear 13 megapixel camera with flash and PDAF features. It alsso offers a front camera of 5 megapixel with Beautify feature. Xiaomi Redmi 4 is a dual SIM LTE device that supports VoLTE and works on all available 4G bands in India.

The device carries a 4100 mAh battery and comes in two colors – black and glod. The Redmi 4 runs on Android Marshmallow and the GUI is based on MIUI 8.

The Xiaomi Redmi 4 comes in 3 variants – 2GBRAM with 16 GB internal memory along with 3GB/32 GB and 4GB/64 GB version. The last two variants cost Rs 8,999 and Rs 10,999 respectively.

Redmi 4 will be available on 23rd May 2017 at 12 noon on Mi.com and Amazon.in but the 4GB + 64GB variant will be available by June end.

Bangalore consumers can also buy Redmi 4 from Xiaomi’s first Mi Home in India situated at Phoenix Market City, Bangalore starting 20th May 2017. They can also pre-book a device from Mi.com between 16th and 19th May by paying a small token advance of Rs. 1,000 and pick it up from Mi Home on 20th May.

“Redmi 3S was one of the most popular smartphones last year. We sold more than 4 million units of Redmi 3S during the life cycle of the product. Today we are thrilled to announce Redmi 4, which is an upgrade to Redmi 3S. Each of our Redmi devices have redefined the affordable smartphone segment in India, and we believe Redmi 4 too will meet the expectations of Mi Fans users who want high quality devices at an affordable price,” said Xiaomi Vice President and India Managing Director, Manu Jain.

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Nokia 3310 Relaunched For Rs 3310, Sadly Its Not A 4G Phone

Nokia-3310

The iconic Nokia 3310, one of the highest selling mobile phones in the world, is back as the company launched the model in India today for a price of Rs 3310.

You knew the old Nokia 3310 as you have used that, reused that and refused to not-use that when the company was shutting down. But this new 3310 is, surely, different than the older one. Here are some features that the new 3310 packs.

The Nokia 3310 comes in 2.4 inch screen size with QVGA display with 240×320 pixel resolution. It comes in 115.6×51.0x12.8 mm dimension and weighs just 79.6 gram.

The new 3310 is not a 4G phone though. It works on 900 and 1800 MHz band and is a 2G phone and comes in dual SIM variant.

The Nokia 3310 uses its own software – Series 30+ – to run it. The phone sports a rear 2 megapixel camera that is supported by a flash. It does not have a front camera.

The phone comes with expandable memory support up to 32 GB, has Bluetooth, MP3 playback, FM Radio, micro USB and a 3.5 mm audio jack.

The Nokia 3310, the older one, was known for its battery back up and the new one intends to be nothing less than it. The new Nokia 3310 offers standby time up to 25 days, talk time up to 22 hours.

The Nokia 3310 will be available across top mobile stores in India starting May 18, 2017. The Nokia 3310 will come in four distinctive colours – Warm Red and Yellow, both with a gloss finish, and Dark Blue and Grey, both with a matte finish.

“Talk all day on a single charge, send texts, take pictures and enjoy a pocket jukebox with a built-in FM Radio and MP3 player. Our reinvention of this classic design is sure to make you smile. It’s got everything you remember, but with a modern twist. So whether you’re after a feature phone that offers amazing battery life in a head turning design or a companion phone, the Nokia 3310 won’t let you down,” said Ajey Mehta, VP-India, HMD, Global.

HMD Global is the company that has been licensed by Nokia to produce and sell the Nokia branded phones.

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DevicesNew Launches

Tizen Based Samsung Z4 Launched For Rs 5790

Samsung-Z4_Black

Samsung has unveiled its Tizen based 4G smartphone Z4 in India and this is the first launch of the smartphone anywhere in the globe. The company said in coming weeks the phone will be launched in other markets. The Samsung Z4 is an entry level smartphone with a smaller display, of 4.5 inch, compared to current age smartphones that vary from 5 inch to 5.5 inch.

Samsung Z4 will be available for Rs 5,790, starting May 19th in mobile stores across India. Besides the gold back cover on the device, all users will get an additional back cover inbox.

“With more than 500 million feature phone users, India has immense potential for smartphone upgrade. As the market leader, we at Samsung consider it our priority to facilitate this journey towards smartphones. Our affordable Tizen series has been instrumental in catalyzing the smartphone upgrade and with Z4, we will offer yet another compelling product to affordable segment consumers,” said Asim Warsi, Senior Vice President, Samsung India Electronics.

The Samsung Z4 is based on Tizen 3.0 OS and is powered by 1.5 GHz quadcore processor. The phone comes with 1 GB RAM and 8 GB of internal storage capacity.

The Samsung Z4 is equipped with a front 5 megapixel camera and another 5 megapixel rear camera with dual tone flash. The Z4 is a 4G LTE device with VoLTE, and VoWiFi compatibility.

“We’re dedicated to providing our customers with devices that offer smarter mobile interactions,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “The Samsung Z4 brings a simplified mobile experience to first time smartphone users and represents our ongoing commitment to expanding the Tizen ecosystem.”

The Samsung Z4 offers efficient battery management features for extended use, including Battery Notifications and Power Planner. Battery Notifications allows users to set customized notifications so they can be alerted when the remaining battery power falls below a pre-set level. With Power Planner, users can pick from three different levels to manage their long-term battery use. Depending on the level, Power Planner will adjust the device’s configurations to maximize battery life to last for the selected time frame.

The Samsung Z4 camera lets users capture high-quality photos. Perfect for taking bright, clear selfies, the 5-megapixel front camera includes an F2.2 lens, LED flash and a variety of camera modes. The Samsung Z4 also has a rear 5-megapixel camera with dual LED flash so users can take crisp photos even when the subject is far away.

For the first time on the Z Series, the Samsung Z4 features 2.5D curved glass for a comfortable one-handed grip so users can take selfies or multitask on-the-go. The bright 4.5-inch display provides a superior viewing experience against the all black bezel for a polished look and feel.

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DevicesNew Launches

Meizu M5 Launched For Rs 10,499; Available On Tatacliq

meizu-m5

Chinese phone maker Meizu Technology today launched a new 4G smartphone in India. The dual SIM 5.2 inch smartphone is priced at Rs 10,499 and will be available on Tatacliq only.

The Meizu M5 is a 5.2 inch smartphone and is powered by MediaTek octa core processor with 3GB RAM and 32 GB internal storage capacity. The internal storage can be expanded up to 128 GB using external storage cards.

Meizu M5 comes with the 720 pixel resolution with full HD IPS display. The  display is protected with a 2.5 D curved Gorilla glass and integrated blue light filter automatically adjusts blue light emission to reduce eye strain.

The M5 sports an 13 megapixel rear camera that comes with dual tone flash and PDAF feature. The front camera is a 5 megapixel snapper with wide angle lens.

M5 is equipped with fingerprint identification and fingerprint payment options as mTouch 2.1 and mBack home button which ensure to offer a safe and swift user experience to customers, like never before. The M5 runs on Android Marshmallow and sports a front finger print sensor.

The Meizu M5 comes with 3070 mAh battery and is available in 2 colours – blue and gold.

Commenting on the launch of Meizu M5 Leon Zhang, Meizu Marketing Head, South Asia said, “We had launched M5 in China market a few months ago and within a short span of time, this particular model bought various accolades for Meizu’s M series. This overwhelming response further inspired us to introduce this device in Indian market which evidently is one of the key markets for Meizu.

He further added “With this launch we have added another channel partner that you can buy Meizu m5 from – Tatacliq.com. This association is a significant effort of Meizu to reach out more consumers through partnering with India’s one of most trustworthy online sales platforms. Besides, the unprecedented growth of Tata Cliq of tapping almost every section of target audience has motivated us a lot and this partnership would definitely empower us to break in grounds in terms of gaining market share and generating revenues. It will also be a seamless shopping experience for Meizu fans.”

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DevicesNew Launches

Tizen Based Samsung Z4 To Come To India In May

Samsung-Z4_Black

Samsung has unveiled its Tizen based 4G smartphone Z4 globally and the phone will be first launched in India in May this year. The Samsung Z4 is an entry level smartphone with a smaller display, of 4.5 inch, compared to current age smartphones that vary from 5 inch to 5.5 inch.

The Samsung Z4 is based on Tizen 3.0 OS and is powered by 1.5 GHz quadcore processor. The phone comes with 1 GB RAM and 8 GB of internal storage capacity.

The Samsung Z4 is equipped with a front 5 megapixel camera and another 5 megapixel rear camera with dual tone flash. The Z4 is a 4G LTE device with VoLTE, and VoWiFi compatibility.

“We’re dedicated to providing our customers with devices that offer smarter mobile interactions,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “The Samsung Z4 brings a simplified mobile experience to first time smartphone users and represents our ongoing commitment to expanding the Tizen ecosystem.”

The Samsung Z4 offers efficient battery management features for extended use, including Battery Notifications and Power Planner. Battery Notifications allows users to set customized notifications so they can be alerted when the remaining battery power falls below a pre-set level. With Power Planner, users can pick from three different levels to manage their long-term battery use. Depending on the level, Power Planner will adjust the device’s configurations to maximize battery life to last for the selected time frame.

The Samsung Z4 camera lets users capture high-quality photos. Perfect for taking bright, clear selfies, the 5-megapixel front camera includes an F2.2 lens, LED flash and a variety of camera modes. The Samsung Z4 also has a rear 5-megapixel camera with dual LED flash so users can take crisp photos even when the subject is far away.

For the first time on the Z Series, the Samsung Z4 features 2.5D curved glass for a comfortable one-handed grip so users can take selfies or multitask on-the-go. The bright 4.5-inch display provides a superior viewing experience against the all black bezel for a polished look and feel.

The Samsung Z4 will also be showcased at the Tizen Developer Conference in San Francisco, California May 16-17, 2017.

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DevicesNew Launches

Micromax Brings Back Its Most Successful Smartphone Canvas 2 In New Avatar

micromax_canvas_2

Micromax on Thursday relaunched its most successful smartphone series Canvas 2, in a completely new avatar. The first Canvas 2 was launched in 2012.

Among the new things in this Canvas 2, are Corning Glass 5 that is considered as the strongest protective glass for smartphones yet, Android Nougat OS and bundled data offer from Airtel.

“Canvas2 was the first smartphone that we launched in our Canvas range of smartphones back in 2012, which reinvented the way consumers looked at their smartphone as it led to the democratization of technology in India. Over the last few months, as the Indian handset and telecom industry has undergone dynamic shift, the focus of consumers is shifting from just the hardware, to overall connected experience. Therefore, to address the consumer needs, we are happy to partner with Airtel to offer a full year of unlimited calls and 4G data with the new Canvas2, which will help drive large scale adoption throughout the country,” said Rahul Sharma, Co-Founder, Micromax.

The new Canvas 2 comes in a 5 inch screen size with 1.3 GHz MediaTek Quadcore processor and is coupled with 3 GB RAM and 16 GB internal storage space. The storage space, however, can be expanded up to 64 using micro SD cards.

The phone also sports an 13 megapixel rear camera with flash and a 5 megapixel front camera.

The 4G LTE Canvas 2 is VoLTE enabled and comes with a front fingerprint sensor. The phone carries 3050 mAh battery and Micromax claims the device would offer up to 11 hours of back up.

Like the comeback of Canvas 2, the company must be expecting a similar comeback for the brand as well. The past one year has not been very encouraging for the company that can be attributed to multiple factors including entry of plethora of Chinese brands, aggressive branding and market buying by these firms, a poor product road map, and a bit, due to demonetization.

The Airtel tie up is a good step. The offer gives Micromax Canvas buyers 1GB of 4G data per day for an entire year and 400 minutes of free talk time per day. This is huge for data hungry India and it is expected that consumers would lovve to go for this.

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Sachin Tendulkar Branded Smartron SRT Phone Launched

smartron_srt_phone_sachin_tendulkar

Smartron, the company that Sachin Tendulkar has invested in, today launched a new smartphone in the Indian market. This is the second smartphone from Smartron’s stable and is named as SRT Phone where SRT stands for Sachin Ramesh Tendulkar.

The phone is priced at Rs 13,999 and will be available on Flipkart.

The Smartron SRT Phone is a 5.5 inch device with full HD display having 1080×1920 pixel resolution with 441 PPI ratio. The display is covered with Corning Gorilla Glass 3 for protection and the company claims the phone is so sturdy that it beats all other smartphones in this category in drop or fall tests.

The SRT Phone runs on Qualcom Snapdragon 625 octa core processor and comes with 4 GB RAM and 64 GB internal storage capacity. The best part is the company offers unlimited cloud storage at its own t.Cloud should a user requires more storage space beyond the 64 GB inbuilt into the smartphone.

smartron_srt_phone

The phone features 13 megapixel rear camera with LED flash and PDAF feature. It also has a 5 megapixel front camera that comes with wide angle lense.

The Smartron SRT Phone carries a 3000 mAh battery and comes with fast charging feature. The phone sports Type C port and OTG support. The phone has a rear finger print sensor that, the company claims, executes within 0.2 seconds, which can be considered pretty fast.

The Smartron SRT Phone is a dual SIM one and offers VoLTE support. It also features NFC so that one can use the device at tap-and-pay terminals to make payments for their purchases or shopping.

The phone comes in a grey color but the company has launched multiple back covers including some having the cricket legend’s photograph as well as autograph.

Smartron SRT Phone is the second smartphone from the company, the first one being the t.phone that was launched in the early part of last year. The company so far has launched two devices, a smartphone named t.phone and a convertible laptop named t.book. Co-founded by Mahesh Lingareddy, Smartron got the biggest boost when Sachin Tendulkar came on board as an investor as well as brand ambassador.

 

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Micromax To Discontinue YU Mobiles Brand, Read Why

yu-mobiles-rahul-sharma

Sad but true. YU Mobiles, the ambitious smartphone brand, almost solely created by Rahul Sharma – co-founder of Micromax, is being shut down. Company insiders say the brand is being discontinued as the parent company, Micromax, has failed to find any differentiating value for YU Mobiles.

It can be recalled that the smartphone brand that was born in late 2014 and had launched four smartphones in last two years, has not launched a single device for almost a year now. The last smartphone from YU Mobiles – Yunicorn – was launched in late May 2016.

Post Yunicorn, the company could never develop a product road map for YU nor find any value for this brand.

YU Mobiles did not offer any replies to our queries on the discontinuation of the smartphone brand, and Rahul Sharma’s response was not convincing.

“Just wait and see,” he said.

But we have confirmation from sources, some current employees and few ex-employees of the firm – all belonged to the firm’s decision making body – that Micromax has already discontinued YU Mobiles. The manpower and other units of YU have been merged to the parent company.

On products level, there ares till some units left to be sold but customers are not buying the YU branded phones as  the operating system that run on these devices – CyanogenMod – has been closed and stopped offering anymore services or updates since December last year.

What Went Wrong?
“It was a wrong and whimsical decision at the first place,” says a source who has been a part of the decision making body at Micromax. YU was not born by then.

The source under conditions of anonymity said none of the founding members of Micromax, except Rahul Sharma was in favor of carving out another brand from Micromax.

The Gurgaon based company by late 2014 was a formidable force in Indian mobile phone space and commanded the top position among domestic mobile vendors and was much ahead of its competitors like Lava, Karbonn or Intex. The company, then, was number 2 in smartphone sales, just below Samsung, and was selling huge volumes of feature phones that propelled its volume market share.

“None of us find any value in creating one more brand, when the time was to consolidate our position in the market,” the source added.

But Rahul, the source added, convinced the team that ‘online’ is a market yet to be tapped by Micromax and the company can create one more revenue source if a separate brand is solely created to be distributed through the online retail distribution channel. Motorola’s re-entry to India and its success in the online channel was cited as one of the examples in the late evening meeting.

The team, however, was still not convinced and even was not ready to put money in a new venture, when the discussions were going on to invest money in setting up its manufacturing plant.

The source said Rahul took the onus on himself and created the brand with holding 99% stake in the newly formed firm, YU Televentures Pvt. Ltd, and two other co-founders – Vikas Jain and Sumeet Arora, jointly holding just 1% share. Vinamra Shastri and Sachin Jain joined the board after more than a year.

Creating Differential Value

Ambitious as it may sound, YU wanted to project itself as a completely different brand from Micromax by bringing some sort of innovation, while the reality was none of the smartphone makers of these days, and more precisely the Indian ones, have so far failed on bringing any innovations to their product portfolio.

But to convince the company, the industry, and its prospective customers, YU projected three differentiating factors – online-only brand, CyanogenMod as OS and connected ecosystem.

Unfortunately, going ahead, the company failed on all these three value points.

The company’s first smartphone Yureka was launched in January 2015 with the promise to be online-only brand but within a year – by November 2016, YU fell back to traditional offline stores with its partnership with Reliance Retail.

On connected ecosystem too, the company could not make any mark besides bringing some run on the mill products like health and fitness bands. The company launched products like YUfit, HealthYu to monitor physical activities including running, sleeping heartbeat, blood pressure etc. These products did not get expected results as there was no substantial value for users. YU also launched a portable printer – YUpix and a powerbank – jYUice, in the later part of the year.

Shutdown Of Cyanogen

This was the last nail on the coffin for YU. Rumors were around by second half of 2016 that CyanogenMod, the OS of Cyanogen is nearing a closure, and YU’s smartphones were based on Cyanogen OS.

And by December 2016, Cyanogen – whose CEO had once made an audacious statement that it will ‘put a bullet through Google’s head’ was found lowering its shutters, and the OS was officially shut down from 31 December, 2016. And this left device makers that are based on CyahogenMod scratching their heads. OnePlus survived but YU was no OnePlus.

Nothing Left For YU

After the launch of Yunicorn, the company’s last smartphone, it was expected that YU will bring its next device around October, then it was pushed for December 2016. But after the closure of Cyanogen, it is believed, the company has pushed itself to the end and a formal announcement may never come.

Now What…

Now, the parent company Micromax is solely focusing on Micromax products. And the management felt this is the need of the hour as the company has been loosing grip on its market position to slew of Chinese brands including Vivo, Xiaomi and Oppo. In IDC’s latest quarterly mobile tracker report, none of the Indian phone makers were featured in the top 5. From Micromax perspective also, the company is not doing good as it had not launched a single flagship product in the last 3 quarters. As recent as last month the company launched a new product, Dual 5, putting it in its premium category devices and expects to gain its lost glory.

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