No other telecom operator in India has ever faced so much of opposition from incumbent telecom operators, manufactured public opinion or the regulator as Jio has faced since its entry to the market. But the newest 4G operator has always come out stronger every time it was pushed to an obstacle. The new Jio Dhan Dhana Dhan offer is a classic example of that.
The recent case in point was Jio Summer Surprise offer. Barely weeks after the offer was announced by the company where Jio offered Rs 303 package along with Prime membership that gives a 3-month of no-payment period, TRAI asked the company to withdraw it. The company readily agreed to the regulator’s ‘advice’ and withdrew the offer.
However, a smart and shrewd businessman as Mukesh Ambani, he brought another plan, very similar to the earlier Summer Surprise offer, which sure can’t be asked to be withdrawn.
The new offer, named Jio Dhan Dhana Dhan, asks customers to recharge their Jio number with this new tariff plan of Rs 309 wherein the company offers a 3 month validity. What it essentially means is if a customer recharges his phone with Rs 309 along with subscribing to Jio Prime, he is entitled to three month of no-payment period.
Simply saying, there is hardly any difference between the Jio Summer Surprise offer and this Jio Dhan Dhana Dhan offer or as Bharti Airtel puts it ‘Old wine in new bottle’.
If you analyse it properly, this new offer shows how Reliance Industries learns from its mistake and that too how fast.
In Jio Summer Surprise offer the company said if someone recharges with Rs 303, he does not have to pay or recharge for the next 3 months, meaning it was offered free for 2 months in one recharge. The regulator, upon complaints from incumbent operators, found this to tricky and bending some rules and hence asked Jio to withdraw it.
But with Jio Dhan Dhana Dhan offer, the company modified its mistake. Instead of saying customers will get all the services free for 2 months in one recharge, it said with the new offer one recharge is valid for 3 months. Essentially the one and same thing. But Jio know well how to play the game, and that to adhering to the rules.
Under the Jio Dhan Dhana Dhan offer, with a recharge of Rs 309, customers will get unlimited SMS, calling and data (1GB per day at 4G speed) for 3 months on first recharge. And with Rs 509 recharge the daily 4G data consumption limit increases to 2 GB per day.